Top Ads on The Trevor Project

The Trevor Project Background Introduction:

The Trevor Project provides lifesaving and life-affirming services to LGBTQ+ youth. If you need support, call the Trevor Lifeline at 1-866-488-7386.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Trevor Project has been advertising and marketing on Facebook for many years. And The Trevor Project has placed 134 of ads on the Facebook platform in the last month. In the past few years,The Trevor Project has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Trevor Project on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Trevor Project. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Trevor Project.

BigSpy

1.The Trevor Project Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Trevor Project  The Trevor Project  The Trevor Project
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Trevor Project Marketing Objectives Analysis: 

The Trevor Project has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Trevor Project best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Trevor Project Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Join TrevorSpace  Join TrevorSpace Supporting Black LGBTQ Youth Mental Health – The Trevor Project 
Ad Copy Text  TrevorSpace is an affirming space for the LGBTQ community to make friends and start a conversation.  TrevorSpace is an affirming space for the LGBTQ community to make friends and start a conversation.  Under the minority stress model, experiences of discrimination, rejection, threats, and violence are...
Link Description  You be you.  You be you.  By: Tia Dole, Ph.D., Chief Clinical Operations Officer, The Trevor Project Over the last several days, The Trevor Project has been supporting Black LGBTQ youth […]
Website Link  www.trevorspace.org  www.trevorspace.org  www.thetrevorproject.org
CTA  SIGN_UP  SIGN_UP  LEARN_MORE
Text Word Count 99  99  463
Like 4862  4334  26986

The Trevor Project Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Trevor Project Top 1 ads got 4862 likes. The Trevor Project uses a sentence with the finishing touch title: “Join TrevorSpace”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Trevor Project shared 99 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Trevor Project should continue to optimize the ad content.

3.The Trevor Project Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-02-2020-06-18  2020-04-02-2020-06-17  2020-06-01-2020-06-07
Landing Page Link  https://www.trevorspace.org/?utm_source=facebook&utm_medium=cpc&utm_campaign=March+2020+Promotion&utm_content=interests&utm_term=US&fbclid=IwAR1snihyLnoD0qtcQ4-Dpeiqj49d6Ihj47ypXitJ_XE5Qj6I-9VV_yHGvBw  https://www.trevorspace.org/?utm_source=facebook&utm_medium=cpc&utm_campaign=March+2020+Promotion&utm_content=lookalike&utm_term=US   https://www.thetrevorproject.org/2020/06/01/supporting-black-lgbtq-youth-mental-health/?fbclid=IwAR2s-ZFPEiADItUVzFD-TDB9LZhyjzZa2e0nqhECS5yZPjTckKxTX36kNvU

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Trevor Project are successful.

The Trevor Project Creative Analysis: 

The Trevor Project placed a Image ad in 2020-04-02-2020-06-18, and got 4862 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Trevor Project Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  French  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Trevor Project has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Trevor Project Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-02-2020-06-18  2020-04-02-2020-06-17  2020-06-01-2020-06-07
During  78 days  76 days 7 days 
Like  4862  4334  26986
Share  347  300  7794
Comment  373  235  556

Advertising effectiveness is a direct manifestation of advertising. The Trevor Project ‘s Top 1 ad received 4862 likes, 347 shares, 373 comments in just 78 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Trevor Project, helping The Trevor Project to grasp the ad data more clearly.