Top Ads on The Tremont House
The Tremont House Background Introduction:
Our hotel features tastefully appointed suites, gracious service, onsite restaurant and rooftop bar.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
The Tremont House has been advertising and marketing on Facebook for many years. And The Tremont House has placed 2 of ads on the Facebook platform in the last month. In the past few years,The Tremont House has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for The Tremont House on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Tremont House. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Tremont House.
1.The Tremont House Top 3 Ads Basic Understanding
|Name||The Tremont House||The Tremont House||The Tremont House|
|Page Categories||Hotel Bar||Hotel Bar||-|
The Tremont House Marketing Objectives Analysis:
The Tremont House has been operating in Hotel Bar for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and -.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Tremont House best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.The Tremont House Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Limited Time: 20% Off||Happy Hour at The Tremont House||-|
|Ad Copy Text||Enjoy 20% off a two night stay from Sunday thru Thursday at The Tremont House, the only boutique hot...||Join us at The Tremont House Sunday through Thursday for $6 cocktails, $7 bar bites and more! Availa...||-|
|Link Description||Book by April 31, 2019.||N/A||-|
|Text Word Count||158||152||-|
The Tremont House Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. The Tremont House Top 1 ads got 26 likes. The Tremont House uses a sentence with the finishing touch title: “Limited Time: 20% Off”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. The Tremont House shared 158 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Tremont House should continue to optimize the ad content.
3.The Tremont House Top 3 Ads Creative Selection
|Landing Page Link||https://www.thetremonthouse.com/special-pkg?utm_source=facebook&utm_medium=banner&utm_campaign=Remarketing:%20Stay%20Two%20Nights,%20Save%2020%25||https://www.thetremonthouse.com/dining/toujouse-bar-galveston?utm_source=facebook&utm_medium=banner&utm_campaign=Local:%20Happy%20Hour||-|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Tremont House are successful.
The Tremont House Creative Analysis:
The Tremont House placed a Video ad in 2019-03-29-2019-04-26, and got 26 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.The Tremont House Top 3 Ads Audience Analysis:
|Country||United States||United States||-|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
The Tremont House has the best conversion in United States, and can advertise more in United States in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.The Tremont House Top 3 Ads Performance Display
|During||29 days||41 days||-|
Advertising effectiveness is a direct manifestation of advertising. The Tremont House ‘s Top 1 ad received 26 likes, 7 shares, 2 comments in just 29 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Tremont House, helping The Tremont House to grasp the ad data more clearly.