Top Ads on The Times and The Sunday Times

The Times and The Sunday Times Background Introduction:

Welcome to The Times and The Sunday Times' Facebook page. Join our group dedicated to the discussion of the UK leaving the EU and our place in Europe here: www.facebook.com/groups/fiftytwofortyeight

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Times and The Sunday Times has been advertising and marketing on Facebook for many years. And The Times and The Sunday Times has placed 144 of ads on the Facebook platform in the last month. In the past few years,The Times and The Sunday Times has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Times and The Sunday Times on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Times and The Sunday Times. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Times and The Sunday Times.

BigSpy

1.The Times and The Sunday Times Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Times and The Sunday Times  The Times and The Sunday Times  The Times and The Sunday Times
Page Categories  Newspaper  Newspaper  Specialty Grocery Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Times and The Sunday Times Marketing Objectives Analysis: 

The Times and The Sunday Times has been operating in Newspaper for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Times and The Sunday Times best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Times and The Sunday Times Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Biohacker Ben Greenfield: the alpha male’s alpha male  The Times Q&A on Facebook Watch Save over £50 + 6 FREE glasses + FREE delivery! 
Ad Copy Text  Read the full article for free. He’s 40 but has a biological age of 9, he’s the world’s most...  Watch The Times new Q&A series every Monday, Friday, and Wednesday to finally get answers to your bu...  Don't miss out on our Season's Favourites Wine Plan introductory offer! ✔ 6 FREE Dartington Cry...
Link Description  N/A  N/A  100% Money-back Guarantee
Website Link  www.thetimes.co.uk  www.facebook.com  ad.doubleclick.net
CTA  LEARN_MORE  WATCH_MORE  SHOP_NOW
Text Word Count 336  116  188
Like 19  503  0

The Times and The Sunday Times Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Times and The Sunday Times Top 1 ads got 19 likes. The Times and The Sunday Times uses a sentence with the finishing touch title: “Biohacker Ben Greenfield: the alpha male’s alpha male”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Times and The Sunday Times shared 336 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Times and The Sunday Times should continue to optimize the ad content.

3.The Times and The Sunday Times Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-06-09-2020-06-17  2020-03-08-2020-06-17  2020-06-02-2020-06-08
Landing Page Link  https://www.thetimes.co.uk/article/biohacker-ben-greenfield-the-alpha-males-alpha-male-lt66wk5nf?shareToken=f8eda14161c871e12a1007d896fc5727&utm_medium=paid_social&utm_source=fb&utm_content=TMag_Under40_Article1&utm_campaign=FlexiblePaywallTest_MALES&fbclid=IwAR0Jk7_FN4vcHZrLC93NO_GHn9F2WQ9Mnn9i4AinhcmAyupDLnX0uOP7VnA  https://www.facebook.com/timesandsundaytimes/videos/525037911480975/   https://www.sundaytimeswineclub.co.uk/jsp/offer/cm/common/offer.jsp?name=wine-plans&html=wpvintro&menu=full&cid=RECR/2750001/facebook/WineActivitiesJuneStaticStandardV4JuneCopy1/webonly/STDstwc/&utm_source=Facebook&utm_medium=Display&utm_campaign=2750001

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Times and The Sunday Times are successful.

The Times and The Sunday Times Creative Analysis: 

The Times and The Sunday Times placed a Video ad in 2020-06-09-2020-06-17, and got 19 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Times and The Sunday Times Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Indonesia  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Times and The Sunday Times has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Times and The Sunday Times Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-17  2020-03-08-2020-06-17  2020-06-02-2020-06-08
During  9 days  102 days 7 days 
Like  19  503  0
Share  8  61  0
Comment  51  41  0

Advertising effectiveness is a direct manifestation of advertising. The Times and The Sunday Times ‘s Top 1 ad received 19 likes, 8 shares, 51 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Times and The Sunday Times, helping The Times and The Sunday Times to grasp the ad data more clearly.