Top Ads on The Talks

The Talks Background Introduction:

The Talks is a weekly updated online interview magazine.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Talks has been advertising and marketing on Facebook for many years. And The Talks has placed 220 of ads on the Facebook platform in the last month. In the past few years,The Talks has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Talks on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Talks. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Talks.

BigSpy

1.The Talks Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Talks  The Talks  The Talks
Page Categories  Video Creator  Society & Culture Website  Media
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  wordpress

The Talks Marketing Objectives Analysis: 

The Talks has been operating in Video Creator for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Talks best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Talks Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Log in and learn. Join us 15 – 17 July for RSAC 2020 APJ.  Jim Carrey: “That you can still be unhappy is a shock when you have accomplished everything you ever dreamt of.” Online Spoken English Course | 90 Days 
Ad Copy Text  In the face of unprecedented global challenges, cybersecurity is more important than ever. With this...  no setting  no setting
Link Description  RSA Conference 2020 Asia Pacific & Japan, a free virtual learning experience presented during Singapore business hours.  The Talks is an online interview magazine with over 350 personalities from the worlds of film, fashion, music, art, literature, sports and more.  " Josh talks ke course ne mujhe English bolne ke liye ek aisa mahol diya jahan mein Voice Recording ke zariye apni English practice kar sakti hun."
Website Link  www.rsaconference.com  the-talks.com  pages.joshtalks.com
CTA  LEARN_MORE    LEARN_MORE
Text Word Count 322  0  0
Like 202  2770  0

The Talks Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Talks Top 1 ads got 202 likes. The Talks uses a sentence with the finishing touch title: “Log in and learn. Join us 15 – 17 July for RSAC 2020 APJ.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Talks shared 322 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Talks should continue to optimize the ad content.

3.The Talks Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-05-29-2020-06-18  2019-11-06-2020-06-18  2020-03-29-2020-06-17
Landing Page Link  https://www.rsaconference.com/apj/free-access?utm_source=facebook&utm_medium=cpc&utm_content=launch-vid&utm_campaign=register-rt-ind-apj2020  https://the-talks.com/interviews/film/?utm_source=Facebook&utm_medium=Ad&utm_campaign=Film-Actor+Viggo,+Carrey,+Norton+-+Oct+2019&utm_content=shock+quote   https://pages.joshtalks.com/spoken-english-course-299-test-4/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Talks are successful.

The Talks Creative Analysis: 

The Talks placed a Video ad in 2020-05-29-2020-06-18, and got 202 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Talks Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Myanmar  Greece,Tunisia,Morocco...  India
Language  English  English  Estonian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Talks has the best conversion in Myanmar, and can advertise more in Myanmar in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Talks Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-29-2020-06-18  2019-11-06-2020-06-18  2020-03-29-2020-06-17
During  21 days  226 days 80 days 
Like  202  2770  0
Share  11  279  0
Comment  2  153  0

Advertising effectiveness is a direct manifestation of advertising. The Talks ‘s Top 1 ad received 202 likes, 11 shares, 2 comments in just 21 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Talks, helping The Talks to grasp the ad data more clearly.