Top Ads on The Surfboard Warehouse

The Surfboard Warehouse Background Introduction:

The Surfboard Warehouse is Australia's largest growing SUP & Surfboard retailer. Selling direct to the public since 2010 ensures customers can be confident they are purchasing Australia's best valued boards with fast delivery Australia wide.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Surfboard Warehouse has been advertising and marketing on Facebook for many years. And The Surfboard Warehouse has placed 30 of ads on the Facebook platform in the last month. In the past few years,The Surfboard Warehouse has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Surfboard Warehouse on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Surfboard Warehouse. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Surfboard Warehouse.


1.The Surfboard Warehouse Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Surfboard Warehouse  The Surfboard Warehouse  The Surfboard Warehouse
Page Categories  Surf Shop  Surf Shop  Surf Shop
Marketing Objectives Other  Other  Other
ECommerce Softwares  bigcommerce  bigcommerce  bigcommerce

The Surfboard Warehouse Marketing Objectives Analysis: 

The Surfboard Warehouse has been operating in Surf Shop for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Surfboard Warehouse best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Surfboard Warehouse Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Copy Text   SUMMER SELLOUT SALE UP TO 50% OFF SUPS UP TO 40% OFF SUPS USE AFTERPAY, ZIP & PAYPAL AUSTRALIA'...  Surf Now, Pay Later with Afterpay, Zippay and Paypal. Shop with confidence at Australia's largest s...   SUMMER SELLOUT SALE UP TO 50% OFF SUPS UP TO 40% OFF SUPS USE AFTERPAY, ZIP & PAYPAL AUSTRALIA'...
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 193  170  193
Like 23  0  0

The Surfboard Warehouse Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Surfboard Warehouse Top 1 ads got 23 likes. The Surfboard Warehouse uses a sentence with the finishing touch title: “SUMMER SELLOUT!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Surfboard Warehouse shared 193 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Surfboard Warehouse should continue to optimize the ad content.

3.The Surfboard Warehouse Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-05-18-2020-06-02  2018-11-26-2020-05-24  2020-05-18-2020-05-22
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Surfboard Warehouse are successful.

The Surfboard Warehouse Creative Analysis: 

The Surfboard Warehouse placed a Carousel ad in 2020-05-18-2020-06-02, and got 23 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Surfboard Warehouse Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  N/A  N/A
Language  German  Spanish  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Surfboard Warehouse has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Surfboard Warehouse Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-18-2020-06-02  2018-11-26-2020-05-24  2020-05-18-2020-05-22
During  16 days  546 days 5 days 
Like  23  0  0
Share  2  0  0
Comment  8  0  0

Advertising effectiveness is a direct manifestation of advertising. The Surfboard Warehouse ‘s Top 1 ad received 23 likes, 2 shares, 8 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Surfboard Warehouse, helping The Surfboard Warehouse to grasp the ad data more clearly.