Top Ads on The Spice House
The Spice House Background Introduction:
Merchants of Exquisite Spices, Herbs, and Seasonings. Chicago | Milwaukee | Evanston Browse our fabulous selection of spices or visit our recipe pages to find new and exciting ways to bring your dishes to life!
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
The Spice House has been advertising and marketing on Facebook for many years. And The Spice House has placed 34 of ads on the Facebook platform in the last month. In the past few years,The Spice House has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for The Spice House on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Spice House. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Spice House.
1.The Spice House Top 3 Ads Basic Understanding
|Name||The Spice House||The Spice House||The Spice House|
|Page Categories||Shopping & Retail||Shopping & Retail||Shopping & Retail|
The Spice House Marketing Objectives Analysis:
The Spice House has been operating in Shopping & Retail for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Spice House best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.The Spice House Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Find joy in delicious, home cooked meals.||Discover 400 spices made fresh in small batches.||Discover 400 spices made fresh in small batches.|
|Ad Copy Text||no setting||no setting||no setting|
|Link Description||Free shipping on $49 orders.||Free shipping on $49 orders.||Free shipping on $49 orders.|
|Text Word Count||0||0||0|
The Spice House Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. The Spice House Top 1 ads got 0 likes. The Spice House uses a sentence with the finishing touch title: “Find joy in delicious, home cooked meals.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. The Spice House shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Spice House should continue to optimize the ad content.
3.The Spice House Top 3 Ads Creative Selection
|Landing Page Link||https://www.thespicehouse.com/?utm_source=facebook&utm_medium=social-paid&utm_campaign=crm-active&utm_content=bonappetit||https://www.thespicehouse.com/?utm_source=facebook&utm_medium=social-paid&utm_campaign=crm-active&utm_content=veggieplatter||https://www.thespicehouse.com/?utm_source=facebook&utm_medium=social-paid&utm_campaign=crm-active&utm_content=salad|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Spice House are successful.
The Spice House Creative Analysis:
The Spice House placed a Image ad in 2020-05-22-2020-06-03, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.The Spice House Top 3 Ads Audience Analysis:
|Country||United States||United States||United States|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
The Spice House has the best conversion in United States, and can advertise more in United States in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.The Spice House Top 3 Ads Performance Display
|During||13 days||13 days||13 days|
Advertising effectiveness is a direct manifestation of advertising. The Spice House ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 13 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Spice House, helping The Spice House to grasp the ad data more clearly.