Top Ads on The Shoe Mart

The Shoe Mart Background Introduction:

Only for shoe Lovers...!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Shoe Mart has been advertising and marketing on Facebook for many years. And The Shoe Mart has placed 93 of ads on the Facebook platform in the last month. In the past few years,The Shoe Mart has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Shoe Mart on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Shoe Mart. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Shoe Mart.


1.The Shoe Mart Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Shoe Mart  The Shoe Mart  The Shoe Mart
Page Categories  Retail Company  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Shoe Mart Marketing Objectives Analysis: 

The Shoe Mart has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Shoe Mart best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Shoe Mart Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Photos from The Shoe Mart's post  ΓΥΝΑΙΚΕΙΑ SNEAKERS #newcollection❗ The Shoe Mart 
Ad Copy Text  ‼️ Έως -50% & Δωρεάν απόστολή‼️ ➡️ Just Now!!......  -  -
Link Description  N/A  ✔Μεγάλη Ποικιλία Χρωμάτων & Σχεδίων  ‼️Έως-50% & Δωρεάν απόστολή ‼️ ➡️ NEW-NEW-NEW...Δες πρώτη τα νέα ΗΟΤ σχέδια Πλατφόρμες και δεν θα ξέρεις ποιό να διαλέξεις! ...και με τέτοιες τιμές...μην αντισταθείς καθόλου ΔΩΡΕΑΝ αποστολή & αντικαταβολή ΔΩΡΕΑΝ αλλαγή #Back_to_life #shoponline #staysafe ---------------------------------------------- Τρόποι Παραγγελίας : Από το Ε-shop μας 24ώρες Από το Facebook με μηνυμα στο INBOX ☎️Τηλεφωνικά : 210 7102159 ------------------------------------------------
Website Link
Text Word Count 588  295  733
Like 1305  125  146

The Shoe Mart Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Shoe Mart Top 1 ads got 1305 likes. The Shoe Mart uses a sentence with the finishing touch title: “Photos from The Shoe Mart's post”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Shoe Mart shared 588 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Shoe Mart should continue to optimize the ad content.

3.The Shoe Mart Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2020-06-11-2020-06-17  2020-06-03-2020-06-16  2020-06-14-2020-06-16
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Shoe Mart are successful.

The Shoe Mart Creative Analysis: 

The Shoe Mart placed a Carousel ad in 2020-06-11-2020-06-17, and got 1305 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Shoe Mart Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Greece  N/A  Greece
Language  English  Greek  Greek

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Shoe Mart has the best conversion in Greece, and can advertise more in Greece in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Shoe Mart Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-17  2020-06-03-2020-06-16  2020-06-14-2020-06-16
During  7 days  14 days 3 days 
Like  1305  125  146
Share  24  4  0
Comment  4  0  2

Advertising effectiveness is a direct manifestation of advertising. The Shoe Mart ‘s Top 1 ad received 1305 likes, 24 shares, 4 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Shoe Mart, helping The Shoe Mart to grasp the ad data more clearly.