Top Ads on The Shade Room

The Shade Room Background Introduction:

The Shade Room is the #1 black-owned independent media company covering entertainment & celebrity news.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Shade Room has been advertising and marketing on Facebook for many years. And The Shade Room has placed 67 of ads on the Facebook platform in the last month. In the past few years,The Shade Room has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Shade Room on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Shade Room. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Shade Room.

BigSpy

1.The Shade Room Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Shade Room  The Shade Room  The Shade Room
Page Categories  Entertainment Website  Entertainment Website  Entertainment Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

The Shade Room Marketing Objectives Analysis: 

The Shade Room has been operating in Entertainment Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Shade Room best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Shade Room Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Beyoncé And Jay-Z Honored With The Key To Columbia, South Carolina - The Shade Room  #TSRPositiveImages: Denver Man Becomes A Principal In The Same School District Where He Began As A Janitor - The Shade Room The 12th American To Pass Away In The Dominican Republic Went Unreported For Months - The Shade Room 
Ad Copy Text  no setting  no setting  no setting
Link Description  Last night the Carter’s stopped in Columbia, South Carolina for their On The Run II Tour. After the show, the city’s Mayor Steve Benjamin presented Beyoncé and Jay-Z with the key to the city. According to Fox 8, the mayor’s...Read More  #TSRPositiveImages: When people don’t understand why we say Black people are magic, show them this story right here. Michael Atkins started as a custodian and ended up becoming a principal in the same #Denver school district, an inspiring victory for...Read More  A Georgia man is believed to be the 12th American to have passed away either during or after a visit to the #DominicanRepublic. Tracy Jerome Jester Jr. died in March while on vacation in the Dominican Republic, a death previously...Read More
Website Link  ow.ly  theshaderoom.com  theshaderoom.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

The Shade Room Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Shade Room Top 1 ads got 0 likes. The Shade Room uses a sentence with the finishing touch title: “Beyoncé And Jay-Z Honored With The Key To Columbia, South Carolina - The Shade Room”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Shade Room shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Shade Room should continue to optimize the ad content.

3.The Shade Room Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2018-08-23-2020-06-18  2019-07-01-2020-06-18  2019-07-16-2020-06-18
Landing Page Link  https://theshaderoom.com/beyonce-and-jay-z-honored-with-the-key-to-columbia-south-carolina/  https://theshaderoom.com/tsrpositiveimages-denver-man-becomes-a-principal-in-the-same-school-district-where-he-began-as-a-janitor/   https://theshaderoom.com/the-12th-american-to-pass-away-in-the-dominican-republic-went-unreported-for-months/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Shade Room are successful.

The Shade Room Creative Analysis: 

The Shade Room placed a Image ad in 2018-08-23-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Shade Room Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Shade Room has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Shade Room Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2018-08-23-2020-06-18  2019-07-01-2020-06-18  2019-07-16-2020-06-18
During  666 days  354 days 339 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. The Shade Room ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 666 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Shade Room, helping The Shade Room to grasp the ad data more clearly.