Top Ads on The SM Store

The SM Store Background Introduction:

The SM Store

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The SM Store has been advertising and marketing on Facebook for many years. And The SM Store has placed 103 of ads on the Facebook platform in the last month. In the past few years,The SM Store has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The SM Store on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The SM Store. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The SM Store.


1.The SM Store Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The SM Store  The SM Store  The SM Store
Page Categories  Department Store  Cosmetics Store  Department Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The SM Store Marketing Objectives Analysis: 

The SM Store has been operating in Department Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The SM Store best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The SM Store Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  #SMCallToDeliver NOW!  #SMBeautyIsOn #SMCallToDeliver P200 OFF | The SM Store 
Ad Copy Text   CALL TO DELIVER! Stay safe at home and let us shop for your essentials at #TheSMStore! PM us he...  BEAUTY IS ON AT THE SM STORE From skincare, make-up, haircare to fragrances - we’ve got you cover...  ‼️ ENJOY P200 OFF! ‼️ Stay safe at home and get your essentials via #SMCallToDeliver today ...
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 247  355  567
Like 6980  1052  580

The SM Store Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The SM Store Top 1 ads got 6980 likes. The SM Store uses a sentence with the finishing touch title: “#SMCallToDeliver NOW!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The SM Store shared 247 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The SM Store should continue to optimize the ad content.

3.The SM Store Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-28-2020-06-18  2020-06-05-2020-06-15  2020-06-03-2020-06-07
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The SM Store are successful.

The SM Store Creative Analysis: 

The SM Store placed a Video ad in 2020-05-28-2020-06-18, and got 6980 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The SM Store Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  N/A  N/A
Language  Norwegian  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The SM Store has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The SM Store Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-06-18  2020-06-05-2020-06-15  2020-06-03-2020-06-07
During  22 days  11 days 5 days 
Like  6980  1052  580
Share  769  29  1373
Comment  166  3  8

Advertising effectiveness is a direct manifestation of advertising. The SM Store ‘s Top 1 ad received 6980 likes, 769 shares, 166 comments in just 22 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The SM Store, helping The SM Store to grasp the ad data more clearly.