Top Ads on The River Club
The River Club Background Introduction:
Welcome to the River Club's Facebook page! A place to meet and play since 1939, The River Club is a landmark Cape Town conference centre and golfing hub.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
The River Club has been advertising and marketing on Facebook for many years. And The River Club has placed 16 of ads on the Facebook platform in the last month. In the past few years,The River Club has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for The River Club on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The River Club. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The River Club.
1.The River Club Top 3 Ads Basic Understanding
|Name||The River Club||The River Club||The River Club|
The River Club Marketing Objectives Analysis:
The River Club has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The River Club best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.The River Club Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Private Riverfront Golf Club Community in Atlanta, GA||Private Riverfront Golf Club Community in Atlanta, GA||Private Riverfront Golf Club Community in Suwanee, GA|
|Ad Copy Text||no setting||no setting||no setting|
|Link Description||Ideally located along the Chattahoochee River, The River Club offers world-class golf in a Certified Audubon Sanctuary setting. The 7,212-yard, par-72 course features dramatic elevation changes and spectacular views.||Ideally located along the Chattahoochee River, The River Club offers world-class golf in a Certified Audubon Sanctuary setting. The 7,212-yard, par-72 course features dramatic elevation changes and spectacular views.||Ideally located along the Chattahoochee River, The River Club offers world-class golf in a Certified Audubon Sanctuary setting. The 7,212-yard, par-72 course features dramatic elevation changes and spectacular views.|
|Text Word Count||0||0||0|
The River Club Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. The River Club Top 1 ads got 0 likes. The River Club uses a sentence with the finishing touch title: “Private Riverfront Golf Club Community in Atlanta, GA”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. The River Club shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The River Club should continue to optimize the ad content.
3.The River Club Top 3 Ads Creative Selection
|Landing Page Link||https://riverclubliving.com/||https://riverclubliving.com/||https://riverclubliving.com/|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The River Club are successful.
The River Club Creative Analysis:
The River Club placed a Image ad in 2020-03-04-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.The River Club Top 3 Ads Audience Analysis:
|Country||United States||United States||United States|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
The River Club has the best conversion in United States, and can advertise more in United States in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.The River Club Top 3 Ads Performance Display
|During||107 days||64 days||107 days|
Advertising effectiveness is a direct manifestation of advertising. The River Club ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 107 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The River Club, helping The River Club to grasp the ad data more clearly.