Top Ads on The Rio Times
The Rio Times Background Introduction:
English language local news in Rio de Janeiro, Brazil
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
The Rio Times has been advertising and marketing on Facebook for many years. And The Rio Times has placed 169 of ads on the Facebook platform in the last month. In the past few years,The Rio Times has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for The Rio Times on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Rio Times. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Rio Times.
1.The Rio Times Top 3 Ads Basic Understanding
|Name||The Rio Times||The Rio Times||The Rio Times|
|Page Categories||Media/News Company||Media/News Company||Media/News Company|
The Rio Times Marketing Objectives Analysis:
The Rio Times has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Rio Times best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.The Rio Times Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Minister of Family Proposes one Year Maternity Leave and up to Three Months for Father | The Rio Times||Dilma Rousseff Criticizes Bolsonaro's Speech at the UN: "Planetary Embarrassment" | The Rio Times||While Brazil's Government Fights Gender Ideology, Barbie Launches No-Gender Doll Line | The Rio Times|
|Ad Copy Text||no setting||no setting||no setting|
|Link Description||News in English for Rio de Janeiro and Brazil||Former Brazilian President Dilma Rousseff on Wednesday, September 25th, described President Jair Bolsonaro's speech at the UN General Assembly as a "planetary embarrassment" that "harms the image of Brazil throughout the world".||News in English for Rio de Janeiro and Brazil|
|Text Word Count||0||0||0|
The Rio Times Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. The Rio Times Top 1 ads got 0 likes. The Rio Times uses a sentence with the finishing touch title: “Minister of Family Proposes one Year Maternity Leave and up to Three Months for Father | The Rio Times”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. The Rio Times shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Rio Times should continue to optimize the ad content.
3.The Rio Times Top 3 Ads Creative Selection
|Landing Page Link||https://riotimesonline.com/brazil-news/brazil/minister-of-family-proposes-one-year-maternity-leave-and-up-to-three-months-for-father/||https://riotimesonline.com/brazil-news/brazil/politics-brazil/dilma-rousseff-criticizes-bolsonaros-speech-at-the-un-planetary-embarrassment/||https://riotimesonline.com/brazil-news/miscellaneous/while-brazils-government-fights-gender-ideology-barbie-launches-no-gender-doll-line/|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Rio Times are successful.
The Rio Times Creative Analysis:
The Rio Times placed a Image ad in 2019-09-30-2020-05-13, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.The Rio Times Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
The Rio Times has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.The Rio Times Top 3 Ads Performance Display
|During||227 days||231 days||231 days|
Advertising effectiveness is a direct manifestation of advertising. The Rio Times ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 227 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Rio Times, helping The Rio Times to grasp the ad data more clearly.