Top Ads on The Restory

The Restory Background Introduction:

The Restory revives, repairs and refashions shoes and handbags. We offer traditional craftsmanship with the convenience essential to modern life.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Restory has been advertising and marketing on Facebook for many years. And The Restory has placed 12 of ads on the Facebook platform in the last month. In the past few years,The Restory has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Restory on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Restory. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Restory.


1.The Restory Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Restory  The Restory  The Restory
Page Categories  Shoe Repair Shop  Shoe Repair Shop  Shoe Repair Shop
Marketing Objectives Other  Other  Other
ECommerce Softwares  woocommerce  woocommerce  N/A

The Restory Marketing Objectives Analysis: 

The Restory has been operating in Shoe Repair Shop for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Restory best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Restory Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Restory - Bag & Shoe Repairs  The Restory - Bag & Shoe Repairs Photos from The Restory's post 
Ad Copy Text  Revive Your Bag With The Restory  Revive, Restore & Reimagine Your Bags & Shoes With The Restory. Get A Quote Today  In our latest #sustainability feature we spoke to Vestiaire Collective, a favourite of ours to buy &...
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 38  84  396
Like 0  0  3

The Restory Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Restory Top 1 ads got 0 likes. The Restory uses a sentence with the finishing touch title: “The Restory - Bag & Shoe Repairs”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Restory shared 38 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_QUOTE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Restory should continue to optimize the ad content.

3.The Restory Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Carousel
Ad Time   2019-03-27-2019-04-22  2019-03-27-2019-04-22  2019-04-18-2019-04-22
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Restory are successful.

The Restory Creative Analysis: 

The Restory placed a Video ad in 2019-03-27-2019-04-22, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Restory Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom  France,Germany,Netherlands...
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Restory has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Restory Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-03-27-2019-04-22  2019-03-27-2019-04-22  2019-04-18-2019-04-22
During  27 days  27 days 5 days 
Like  0  0  3
Share  0  0  1
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. The Restory ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 27 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Restory, helping The Restory to grasp the ad data more clearly.