Top Ads on The Rescue Mission
The Rescue Mission Background Introduction:
Visit our website at trm.org Donate to Support Homeless Shelters and Women's Programs at trm.org/give
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
The Rescue Mission has been advertising and marketing on Facebook for many years. And The Rescue Mission has placed 232 of ads on the Facebook platform in the last month. In the past few years,The Rescue Mission has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for The Rescue Mission on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Rescue Mission. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Rescue Mission.
1.The Rescue Mission Top 3 Ads Basic Understanding
|Name||The Rescue Mission||The Rescue Mission||The Rescue Mission|
|Page Categories||Nonprofit Organization||Nonprofit Organization||Nonprofit Organization|
The Rescue Mission Marketing Objectives Analysis:
The Rescue Mission has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Rescue Mission best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.The Rescue Mission Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Help the hungry and hurting.||Kids at Risk Need You||Help the hungry and hurting.|
|Ad Copy Text||no setting||no setting||no setting|
|Link Description||DRMM prepares and serves thousands of meals each day. Will you help a neighbor in need? Please help today!||Make sure every child in our community is Safe Over Summer.||DRMM prepares and serves thousands of meals each day. Will you help a neighbor in need? Please help today!|
|Text Word Count||0||0||0|
The Rescue Mission Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. The Rescue Mission Top 1 ads got 0 likes. The Rescue Mission uses a sentence with the finishing touch title: “Help the hungry and hurting.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. The Rescue Mission shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Rescue Mission should continue to optimize the ad content.
3.The Rescue Mission Top 3 Ads Creative Selection
|Landing Page Link||https://drmm.org/donate/2020-safe-over-summer/?campaign=P-summer0619-AD2&utm_source=FB&utm_medium=ad&utm_content=P-summer0619-AD2&appeal=B2005EP||https://drmm.org/donate/2020-help-for-children/?campaign=P-summer0619-LD4&utm_source=FB&utm_medium=ad&utm_content=P-summer0619-LD4&appeal=B2005EP||https://drmm.org/donate/2020-safe-over-summer/?campaign=P-summer0619-IBA1&utm_source=FB&utm_medium=ad&utm_content=P-summer0619-IBA1&appeal=B2005EP|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Rescue Mission are successful.
The Rescue Mission Creative Analysis:
The Rescue Mission placed a Image ad in 2020-06-01-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.The Rescue Mission Top 3 Ads Audience Analysis:
|Country||United States||United States||United States|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
The Rescue Mission has the best conversion in United States, and can advertise more in United States in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.The Rescue Mission Top 3 Ads Performance Display
|During||18 days||17 days||17 days|
Advertising effectiveness is a direct manifestation of advertising. The Rescue Mission ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 18 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Rescue Mission, helping The Rescue Mission to grasp the ad data more clearly.