Top Ads on The Puppy Shop

The Puppy Shop Background Introduction:

The Puppy Shop is a family owned and operated puppy store. We are located in Culpeper, Virginia (northern Virginia).

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Puppy Shop has been advertising and marketing on Facebook for many years. And The Puppy Shop has placed 3 of ads on the Facebook platform in the last month. In the past few years,The Puppy Shop has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Puppy Shop on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Puppy Shop. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Puppy Shop.

BigSpy

1.The Puppy Shop Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Puppy Shop  The Puppy Shop  The Puppy Shop
Page Categories  Businesses  Businesses  Businesses
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Puppy Shop Marketing Objectives Analysis: 

The Puppy Shop has been operating in Businesses for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Puppy Shop best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Puppy Shop Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Photos from The Puppy Shop's post  Photos from The Puppy Shop's post Photos from The Puppy Shop's post 
Ad Copy Text  Today at the Puppy Shop in Culpeper Va. all our puppy prices today range from$650 to $800. Close...  OPEN SUNDAY 12-5, The Puppy Shop will be closed this Monday and Tuesday this week. Open on Wednesda...  Visit the Puppy Shop this week. Available puppies include registered chocolate labradors, registere...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 119  440  403
Like 380  209  432

The Puppy Shop Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Puppy Shop Top 1 ads got 380 likes. The Puppy Shop uses a sentence with the finishing touch title: “Photos from The Puppy Shop's post”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Puppy Shop shared 119 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Puppy Shop should continue to optimize the ad content.

3.The Puppy Shop Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2019-04-19-2019-04-21  2019-04-06-2019-04-13  2019-04-02-2019-04-10
Landing Page Link  https://www.facebook.com/186845828755180/posts/442989699807457/  https://www.facebook.com/186845828755180/posts/435810300525397/   https://www.facebook.com/186845828755180/posts/433337237439370/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Puppy Shop are successful.

The Puppy Shop Creative Analysis: 

The Puppy Shop placed a Carousel ad in 2019-04-19-2019-04-21, and got 380 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Puppy Shop Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Puppy Shop has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Puppy Shop Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-19-2019-04-21  2019-04-06-2019-04-13  2019-04-02-2019-04-10
During  3 days  8 days 9 days 
Like  380  209  432
Share  42  17  45
Comment  10  15  29

Advertising effectiveness is a direct manifestation of advertising. The Puppy Shop ‘s Top 1 ad received 380 likes, 42 shares, 10 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Puppy Shop, helping The Puppy Shop to grasp the ad data more clearly.