Top Ads on The Public Theater

The Public Theater Background Introduction:

Official Facebook page of The Public Theater. Visit http://www.publictheater.org for more info and tickets to upcoming productions!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Public Theater has been advertising and marketing on Facebook for many years. And The Public Theater has placed 22 of ads on the Facebook platform in the last month. In the past few years,The Public Theater has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Public Theater on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Public Theater. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Public Theater.

BigSpy

1.The Public Theater Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Public Theater  The Public Theater  The Public Theater
Page Categories  Theatrical Productions  Theatrical Productions  Theatrical Productions
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Public Theater Marketing Objectives Analysis: 

The Public Theater has been operating in Theatrical Productions for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Public Theater best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Public Theater Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Mobile Unit + Joe's Pub presents MICHA Música In Transit  NOT I BY SAMUEL BECKETT | Under the Radar 2020 WHERE LOVE LIES FALLOW | Under the Radar 2020 
Ad Copy Text  Michelle J. Rodriguez is taking her show MICHA Música on the road for a FREE and OPEN TO ALL engage...  Jess Thom takes on Samuel Beckett in a theatrical experience that explores neurodiversity and asks: ...  Four Black women, minds lubricated by wine, talk flowing, uncover difficult truths about personal hi...
Link Description  Tiyatro  N/A  N/A
Website Link  www.facebook.com  thepublic.nyc  thepublic.nyc
CTA  EVENT_RSVP  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 149  181  172
Like 0  0  3

The Public Theater Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Public Theater Top 1 ads got 0 likes. The Public Theater uses a sentence with the finishing touch title: “Mobile Unit + Joe's Pub presents MICHA Música In Transit”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Public Theater shared 149 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is EVENT_RSVP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Public Theater should continue to optimize the ad content.

3.The Public Theater Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-02-20-2020-02-21  2019-12-30-2020-01-01  2020-01-01-2020-01-01
Landing Page Link  https://www.facebook.com/events/951954311866714  https://publictheater.org/programs/under-the-radar/under-the-radar/?src=77800&utm_source=paid&utm_medium=social&utm_campaign=UTR2020&fbclid=IwAR0KT49J5VsJK4F2mQPRcCJ6wzh3nvQSFXZuAg97cbqZvXv49C7nVK0G1_k   http://thepublic.nyc/utr20psm?fbclid=IwAR123abWG6qoORodoT6wX5zi8lE0ayzLXQK13en_z5p0t2ZQLlt7UfIuA4A

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Public Theater are successful.

The Public Theater Creative Analysis: 

The Public Theater placed a Image ad in 2020-02-20-2020-02-21, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Public Theater Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Filipino  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Public Theater has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Public Theater Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-20-2020-02-21  2019-12-30-2020-01-01  2020-01-01-2020-01-01
During  2 days  3 days 1 days 
Like  0  0  3
Share  0  0  0
Comment  0  1  0

Advertising effectiveness is a direct manifestation of advertising. The Public Theater ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Public Theater, helping The Public Theater to grasp the ad data more clearly.