Top Ads on The Popple

The Popple Background Introduction:

The Popple delivers positive pop culture stories to the people.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Popple has been advertising and marketing on Facebook for many years. And The Popple has placed 2432 of ads on the Facebook platform in the last month. In the past few years,The Popple has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Popple on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Popple. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Popple.

BigSpy

1.The Popple Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Popple  The Popple  The Popple
Page Categories  Arts & Entertainment  Arts & Entertainment  Arts & Entertainment
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Popple Marketing Objectives Analysis: 

The Popple has been operating in Arts & Entertainment for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Popple best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Popple Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  These 20+ Deleted Scenes Would've Changed Marvel Cinematic Universe Forever  Someone Turned Marvel Superheroes Into Females And The Results Are Beautiful Someone Turned Marvel Superheroes Into Females And The Results Are Beautiful 
Ad Copy Text  Never seen, never heard!  I want to unsee all of these, help meeee!  I want to unsee all of these, help meeee!
Link Description  Some of them are pure gems!  Ryan Reynolds looks like he married himself.  Ryan Reynolds looks like he married himself.
Website Link  www.thepopple.com  www.thepopple.com  www.thepopple.com
CTA    LEARN_MORE  LEARN_MORE
Text Word Count 24  43  43
Like 1  0  0

The Popple Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Popple Top 1 ads got 1 likes. The Popple uses a sentence with the finishing touch title: “These 20+ Deleted Scenes Would've Changed Marvel Cinematic Universe Forever”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Popple shared 24 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Popple should continue to optimize the ad content.

3.The Popple Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-01-29-2019-05-09  2019-01-16-2019-05-09  2019-01-16-2019-05-09
Landing Page Link  https://www.thepopple.com/deleted-scenes-from-marvel-movies-71570?utm_source=FB&utm_medium=SOCIAL&utm_campaign=73742-campaign&utm_hash=Rtfw2&utm_content=m&page_num=1  https://www.thepopple.com/marvel-superheroes-as-female-67795?utm_source=FB&utm_medium=SOCIAL&utm_campaign=73738-campaign&utm_hash=UukID   https://www.thepopple.com/marvel-superheroes-as-female-67795?utm_source=FB&utm_medium=SOCIAL&utm_campaign=73738-campaign&utm_hash=UukID

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Popple are successful.

The Popple Creative Analysis: 

The Popple placed a Image ad in 2019-01-29-2019-05-09, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Popple Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  Australia,New Zealand,Canada  Australia,New Zealand,Canada
Language  English  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Popple has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Popple Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-01-29-2019-05-09  2019-01-16-2019-05-09  2019-01-16-2019-05-09
During  101 days  114 days 114 days 
Like  1  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. The Popple ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 101 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Popple, helping The Popple to grasp the ad data more clearly.