Top Ads on The Plum Guide

The Plum Guide Background Introduction:

The Plum Guide

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Plum Guide has been advertising and marketing on Facebook for many years. And The Plum Guide has placed 110 of ads on the Facebook platform in the last month. In the past few years,The Plum Guide has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Plum Guide on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Plum Guide. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Plum Guide.


1.The Plum Guide Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Plum Guide  The Plum Guide  The Plum Guide
Page Categories  Vacation Home Rental  Vacation Home Rental  Vacation Home Rental
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Plum Guide Marketing Objectives Analysis: 

The Plum Guide has been operating in Vacation Home Rental for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Plum Guide best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Plum Guide Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  15 Jaw-Dropping Homes You Can Actually Stay in  15 Jaw-Dropping Homes You Can Actually Stay in How to Spend a Long Weekend in Paris 
Ad Copy Text  Looking for something really special?  You'll never be able to go back to bland hotel suites again...  Paris. Done right.
Link Description  Discover the crème de la crème of Plum Guide-approved homes with our ultimate list of 15 jaw-dropping homes from around the world.  Discover the crème de la crème of Plum Guide-approved homes with our ultimate list of 15 jaw-dropping homes from around the world.  Planning a long weekend in Paris? Plum has got you covered. Read on for a detailed itinerary packed with insider tips from a local in love with her city.
Website Link
Text Word Count 37  62  18
Like 784  12426  274

The Plum Guide Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Plum Guide Top 1 ads got 784 likes. The Plum Guide uses a sentence with the finishing touch title: “15 Jaw-Dropping Homes You Can Actually Stay in”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Plum Guide shared 37 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Plum Guide should continue to optimize the ad content.

3.The Plum Guide Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-09-19-2020-03-16  2019-08-11-2020-02-27  2019-11-06-2020-02-21
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Plum Guide are successful.

The Plum Guide Creative Analysis: 

The Plum Guide placed a Image ad in 2019-09-19-2020-03-16, and got 784 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Plum Guide Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Plum Guide has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Plum Guide Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-09-19-2020-03-16  2019-08-11-2020-02-27  2019-11-06-2020-02-21
During  180 days  201 days 108 days 
Like  784  12426  274
Share  80  1579  21
Comment  13  200  2

Advertising effectiveness is a direct manifestation of advertising. The Plum Guide ‘s Top 1 ad received 784 likes, 80 shares, 13 comments in just 180 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Plum Guide, helping The Plum Guide to grasp the ad data more clearly.