Top Ads on The Paperless Agent

The Paperless Agent Background Introduction:

The Paperless Agentâ„¢ trains thousands of real estate professionals every month on how to use technology and marketing to improve their careers.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Paperless Agent has been advertising and marketing on Facebook for many years. And The Paperless Agent has placed 80 of ads on the Facebook platform in the last month. In the past few years,The Paperless Agent has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Paperless Agent on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Paperless Agent. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Paperless Agent.


1.The Paperless Agent Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Paperless Agent  The Paperless Agent  The Paperless Agent
Page Categories  Education  Education  Education
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

The Paperless Agent Marketing Objectives Analysis: 

The Paperless Agent has been operating in Education for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Paperless Agent best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Paperless Agent Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Get More Showing and Listings  Free Webinar this Thursday! Create Tomorrow's Success 
Ad Copy Text  Real Estate Professionals are at a fork in the road. Right now, we can either call it quits, close...  Want our Monthly Marketing Calendar? We'll be revealing our systematic approach to getting more l...  There are two things you've got to consistently do in today's real estate market. One, maintain an...
Link Description  During our weekly free training, we keep you up-to-date on the latest, most effective marketing strategies for real estate pros.  N/A  Get more leads, listings & referrals with 12-months of proven real estate marketing strategies!
Website Link
Text Word Count 990  269  549
Like 93  26  26

The Paperless Agent Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Paperless Agent Top 1 ads got 93 likes. The Paperless Agent uses a sentence with the finishing touch title: “Get More Showing and Listings”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Paperless Agent shared 990 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Paperless Agent should continue to optimize the ad content.

3.The Paperless Agent Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-05-18-2020-06-18  2020-06-11-2020-06-16  2020-04-14-2020-06-13
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Paperless Agent are successful.

The Paperless Agent Creative Analysis: 

The Paperless Agent placed a Image ad in 2020-05-18-2020-06-18, and got 93 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Paperless Agent Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Paperless Agent has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Paperless Agent Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-18-2020-06-18  2020-06-11-2020-06-16  2020-04-14-2020-06-13
During  32 days  6 days 61 days 
Like  93  26  26
Share  7  3  2
Comment  3  0  0

Advertising effectiveness is a direct manifestation of advertising. The Paperless Agent ‘s Top 1 ad received 93 likes, 7 shares, 3 comments in just 32 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Paperless Agent, helping The Paperless Agent to grasp the ad data more clearly.