Top Ads on The Pancake Parlour

The Pancake Parlour Background Introduction:

Welcome to The Pancake Parlour Restaurants, Melbourne. Our social media response team operates Mon-Fri 9am-5pm. Page monitoring may occur at anytime.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Pancake Parlour has been advertising and marketing on Facebook for many years. And The Pancake Parlour has placed 17 of ads on the Facebook platform in the last month. In the past few years,The Pancake Parlour has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Pancake Parlour on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Pancake Parlour. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Pancake Parlour.


1.The Pancake Parlour Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Pancake Parlour  The Pancake Parlour  The Pancake Parlour
Page Categories  Australian Restaurant  Australian Restaurant  Australian Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Pancake Parlour Marketing Objectives Analysis: 

The Pancake Parlour has been operating in Australian Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Pancake Parlour best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Pancake Parlour Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Pancake Parlour  The Pancake Parlour The Pancake Parlour 
Ad Copy Text  This weekend enjoy our very loved signature breakfast for just $10! Available 9am Saturday 21st - 11...  Oh yes indeed it does. This Friday, March 13th. We welcome back $5 Fridays! SEE THREE CHOICES: htt...  "We'll have what she's having..." ???? Welcome to the party Protein Pancakes! Proudly powering up t...
Link Description  This weekend enjoy our very loved signature breakfast for just $10! Available 9am Saturday 21st - 11:59pm Sunday 22nd March.  Oh yes indeed it does. This Friday, March 13th. We welcome back $5 Fridays! SEE THREE CHOICES:  N/A
Website Link
Text Word Count 125  119  138
Like 55  545  70

The Pancake Parlour Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Pancake Parlour Top 1 ads got 55 likes. The Pancake Parlour uses a sentence with the finishing touch title: “The Pancake Parlour”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Pancake Parlour shared 125 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Pancake Parlour should continue to optimize the ad content.

3.The Pancake Parlour Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-03-19-2020-03-19  2020-03-07-2020-03-12  2020-02-13-2020-02-21
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Pancake Parlour are successful.

The Pancake Parlour Creative Analysis: 

The Pancake Parlour placed a Image ad in 2020-03-19-2020-03-19, and got 55 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Pancake Parlour Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Pancake Parlour has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Pancake Parlour Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-19-2020-03-19  2020-03-07-2020-03-12  2020-02-13-2020-02-21
During  1 days  6 days 9 days 
Like  55  545  70
Share  4  91  12
Comment  46  628  18

Advertising effectiveness is a direct manifestation of advertising. The Pancake Parlour ‘s Top 1 ad received 55 likes, 4 shares, 46 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Pancake Parlour, helping The Pancake Parlour to grasp the ad data more clearly.