Top Ads on The Oak Bistro

The Oak Bistro Background Introduction:

Local bistro providing an elegant dining experience in the heart of the University town of Cambridge.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Oak Bistro has been advertising and marketing on Facebook for many years. And The Oak Bistro has placed 9 of ads on the Facebook platform in the last month. In the past few years,The Oak Bistro has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Oak Bistro on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Oak Bistro. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Oak Bistro.


1.The Oak Bistro Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Oak Bistro  The Oak Bistro  The Oak Bistro
Page Categories  British Restaurant  British Restaurant  British Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Oak Bistro Marketing Objectives Analysis: 

The Oak Bistro has been operating in British Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Oak Bistro best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Oak Bistro Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Timeline Photos  Timeline Photos Timeline Photos 
Ad Copy Text  Over the last 10 years, many things have changed… but our duck leg confit is still made with the f...  An elegant environment. Truly satisfying meals. Home-made with the best ingredients. The values we t...  Cranachan is a traditional Scottish dessert, made with cream, fresh raspberries, oats and – of cou...
Link Description  Over the last 10 years, many things have changed… but our duck leg confit is still made with the finest quality French-reared duck, to the same mouth-watering recipe. No wonder it’s our #1 all-time customer favourite dish. #10YearAnniversary  An elegant environment. Truly satisfying meals. Home-made with the best ingredients. The values we take pride in on our #10YearAnniversary remain the same as the day we opened.  Cranachan is a traditional Scottish dessert, made with cream, fresh raspberries, oats and – of course – a good glug of whisky. Will you be snapping up this stunning #LimitedSpecial?
Website Link
Text Word Count 245  176  185
Like 63  43  72

The Oak Bistro Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Oak Bistro Top 1 ads got 63 likes. The Oak Bistro uses a sentence with the finishing touch title: “Timeline Photos”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Oak Bistro shared 245 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Oak Bistro should continue to optimize the ad content.

3.The Oak Bistro Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-03-29-2019-04-25  2019-03-17-2019-04-25  2019-03-09-2019-04-25
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Oak Bistro are successful.

The Oak Bistro Creative Analysis: 

The Oak Bistro placed a Image ad in 2019-03-29-2019-04-25, and got 63 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Oak Bistro Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom  United Kingdom
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Oak Bistro has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Oak Bistro Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-03-29-2019-04-25  2019-03-17-2019-04-25  2019-03-09-2019-04-25
During  28 days  40 days 48 days 
Like  63  43  72
Share  5  4  8
Comment  3  0  1

Advertising effectiveness is a direct manifestation of advertising. The Oak Bistro ‘s Top 1 ad received 63 likes, 5 shares, 3 comments in just 28 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Oak Bistro, helping The Oak Bistro to grasp the ad data more clearly.