Top Ads on The New York Times
The New York Times Background Introduction:
Welcome to The New York Times on Facebook - a hub for conversation about news and ideas. Like our page and connect with Times journalists and readers.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
The New York Times has been advertising and marketing on Facebook for many years. And The New York Times has placed 1977 of ads on the Facebook platform in the last month. In the past few years,The New York Times has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for The New York Times on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The New York Times. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The New York Times.
1.The New York Times Top 3 Ads Basic Understanding
|Name||The New York Times||The New York Times||The New York Times|
The New York Times Marketing Objectives Analysis:
The New York Times has been operating in School for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The New York Times best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.The New York Times Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Summer Academy Online||The Best Way To Transfer Money Internationally||Summer Academy Online|
|Ad Copy Text||Study with Times experts from anywhere in the world. Summer Academy Online is designed to help you e...||Banks and services like PayPal routinely hide an *extra* fee in the exchange rate — a fee you prob...||Study with Times experts from anywhere in the world. Summer Academy Online is designed to help you e...|
|Link Description||Courses in journalism, politics, entrepreneurship, arts & culture, international relations, photojournalism, creative writing, fashion and more.||When you send money overseas, be sure to compare exchange rates||Courses in journalism, politics, entrepreneurship, arts & culture, international relations, photojournalism, creative writing, fashion and more.|
|Text Word Count||186||350||186|
The New York Times Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. The New York Times Top 1 ads got 8 likes. The New York Times uses a sentence with the finishing touch title: “Summer Academy Online”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. The New York Times shared 186 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The New York Times should continue to optimize the ad content.
3.The New York Times Top 3 Ads Creative Selection
|Landing Page Link||https://nytedu.com/pre-college/summer-academy/online/?utm_source=facebook&utm_medium=image&utm_campaign=sa-online-20&Cid=7011G000000AecD||https://www.nytimes.com/paidpost/transferwise/the-best-way-to-transfer-money-internationally-avoid-bad-rates.html||https://nytedu.com/pre-college/summer-academy/online/?fbclid=IwAR0-wrK-kd6WdLyLVEUh-S4dRWVtUFX_h_HihfCggEaKy_HDkn3Yesms7EQ|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The New York Times are successful.
The New York Times Creative Analysis:
The New York Times placed a Image ad in 2020-05-19-2020-06-18, and got 8 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.The New York Times Top 3 Ads Audience Analysis:
|Country||United States||United Kingdom,Slovak||N/A|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
The New York Times has the best conversion in United States, and can advertise more in United States in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.The New York Times Top 3 Ads Performance Display
|During||31 days||356 days||28 days|
Advertising effectiveness is a direct manifestation of advertising. The New York Times ‘s Top 1 ad received 8 likes, 2 shares, 1 comments in just 31 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The New York Times, helping The New York Times to grasp the ad data more clearly.