Top Ads on The Nappy Society

The Nappy Society Background Introduction:

The Nappy Society inserts are ideal for the modern mum, allowing you to turn any tote into the perfect baby bag.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Nappy Society has been advertising and marketing on Facebook for many years. And The Nappy Society has placed 42 of ads on the Facebook platform in the last month. In the past few years,The Nappy Society has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Nappy Society on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Nappy Society. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Nappy Society.


1.The Nappy Society Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Nappy Society  The Nappy Society  The Nappy Society
Page Categories  Baby Goods/Kids Goods  Baby Goods/Kids Goods  Baby Goods/Kids Goods
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

The Nappy Society Marketing Objectives Analysis: 

The Nappy Society has been operating in Baby Goods/Kids Goods for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Nappy Society best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Nappy Society Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  TURN YOUR FAV TOTE INTO A BABY BAG ❤️  10% off your 1st purchase with code WELCOME10 ❤️ 10% off your 1st purchase with code WELCOME10 ❤️ 
Ad Copy Text  no setting  no setting  no setting
Link Description    Get 10% your first purchase of luxury nappy bag inserts and baby accessories from The Nappy Society using code WELCOME10 at checkout  Get 10% your first purchase of luxury nappy bag inserts and baby accessories from The Nappy Society using code WELCOME10 at checkout
Website Link
Text Word Count 0  0  0
Like 0  0  0

The Nappy Society Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Nappy Society Top 1 ads got 0 likes. The Nappy Society uses a sentence with the finishing touch title: “TURN YOUR FAV TOTE INTO A BABY BAG ❤️”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Nappy Society shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Nappy Society should continue to optimize the ad content.

3.The Nappy Society Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-08-2020-06-10  2020-05-28-2020-06-10  2020-05-28-2020-06-10
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Nappy Society are successful.

The Nappy Society Creative Analysis: 

The Nappy Society placed a Image ad in 2020-06-08-2020-06-10, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Nappy Society Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  New Zealand  New Zealand  New Zealand
Language  N/A  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Nappy Society has the best conversion in New Zealand, and can advertise more in New Zealand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Nappy Society Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-10  2020-05-28-2020-06-10  2020-05-28-2020-06-10
During  3 days  14 days 14 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. The Nappy Society ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Nappy Society, helping The Nappy Society to grasp the ad data more clearly.