Top Ads on The Museum of Fine Arts, Houston

The Museum of Fine Arts, Houston Background Introduction:

Art is truly meaningful only when it is shared.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Museum of Fine Arts, Houston has been advertising and marketing on Facebook for many years. And The Museum of Fine Arts, Houston has placed 44 of ads on the Facebook platform in the last month. In the past few years,The Museum of Fine Arts, Houston has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Museum of Fine Arts, Houston on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Museum of Fine Arts, Houston. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Museum of Fine Arts, Houston.

BigSpy

1.The Museum of Fine Arts, Houston Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Museum of Fine Arts, Houston  The Museum of Fine Arts, Houston  The Museum of Fine Arts, Houston
Page Categories  Art Museum  Art Museum  Art Museum
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  N/A

The Museum of Fine Arts, Houston Marketing Objectives Analysis: 

The Museum of Fine Arts, Houston has been operating in Art Museum for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Museum of Fine Arts, Houston best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Museum of Fine Arts, Houston Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  “Norman Rockwell: American Freedom,” only at the MFAH  "Norman Rockwell: American Freedom,” now on view! “Norman Rockwell: American Freedom” opens Sunday, Dec. 15. Get tickets! 
Ad Copy Text  "Catch "Norman Rockwell: American Freedom" as you break for the holidays." — Glasstire on #NormanR...  Norman Rockwell long had ties to our nation’s presidents, painting portraits of many American lead...  A new exhibition devoted to Norman Rockwell’s iconic depictions of the Four Freedoms outlined by F...
Link Description  This exciting exhibition is on view for a limited time!  The exhibition's only stop is at the MFAH.  N/A
Website Link  glasstire.com  glasstire.com  bit.ly
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 195  369  184
Like 58  25  18

The Museum of Fine Arts, Houston Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Museum of Fine Arts, Houston Top 1 ads got 58 likes. The Museum of Fine Arts, Houston uses a sentence with the finishing touch title: ““Norman Rockwell: American Freedom,” only at the MFAH”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Museum of Fine Arts, Houston shared 195 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Museum of Fine Arts, Houston should continue to optimize the ad content.

3.The Museum of Fine Arts, Houston Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2019-12-27-2020-01-02  2019-12-31-2020-01-02  2019-12-13-2019-12-15
Landing Page Link  https://glasstire.com/2019/12/19/top-five-december-18-2019/?fbclid=IwAR0O9yfjC0vz1eytWO35tT27h6RiW9vNNJE5ayxm-jP90PdVDurq-1b4D8A  https://glasstire.com/2019/12/19/top-five-december-18-2019/?fbclid=IwAR0O9yfjC0vz1eytWO35tT27h6RiW9vNNJE5ayxm-jP90PdVDurq-1b4D8A   https://www.mfah.org/exhibitions/norman-rockwell-american-freedom?fbclid=IwAR2WpJtrnDs1iEuA0cmx4RxNA31l5pXwdpYVJiO_tE0Y-UoqxhmnI4vigK4

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Museum of Fine Arts, Houston are successful.

The Museum of Fine Arts, Houston Creative Analysis: 

The Museum of Fine Arts, Houston placed a Image ad in 2019-12-27-2020-01-02, and got 58 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Museum of Fine Arts, Houston Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Museum of Fine Arts, Houston has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Museum of Fine Arts, Houston Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-12-27-2020-01-02  2019-12-31-2020-01-02  2019-12-13-2019-12-15
During  7 days  3 days 3 days 
Like  58  25  18
Share  11  7  2
Comment  4  1  0

Advertising effectiveness is a direct manifestation of advertising. The Museum of Fine Arts, Houston ‘s Top 1 ad received 58 likes, 11 shares, 4 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Museum of Fine Arts, Houston, helping The Museum of Fine Arts, Houston to grasp the ad data more clearly.