Top Ads on The Motley Fool

The Motley Fool Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Motley Fool has been advertising and marketing on Facebook for many years. And The Motley Fool has placed 990 of ads on the Facebook platform in the last month. In the past few years,The Motley Fool has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Motley Fool on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Motley Fool. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Motley Fool.


1.The Motley Fool Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Motley Fool  The Motley Fool  The Motley Fool
Page Categories  Media/News Company  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Motley Fool Marketing Objectives Analysis: 

The Motley Fool has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Motley Fool best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Motley Fool Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  5 Must-Have Stocks Under $49 Could Be Worth $2.2 Trillion  Motley Fool’s Top Stocks for 2020 One Little-Known Tech Stock to Invest in Now 
Ad Copy Text  5 Years From Now, You'll Probably Wish You Grabbed These Stocks (They're Free!)  Could these stocks be the biggest winners of the stock market crash?  Shark Tank: This will make someone a trillion dollars.
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 79  68  54
Like 467  71  40

The Motley Fool Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Motley Fool Top 1 ads got 467 likes. The Motley Fool uses a sentence with the finishing touch title: “5 Must-Have Stocks Under $49 Could Be Worth $2.2 Trillion”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Motley Fool shared 79 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Motley Fool should continue to optimize the ad content.

3.The Motley Fool Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-04-04-2020-06-19  2020-04-23-2020-06-19  2020-05-15-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Motley Fool are successful.

The Motley Fool Creative Analysis: 

The Motley Fool placed a Video ad in 2020-04-04-2020-06-19, and got 467 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Motley Fool Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States,Australia  United States  Czech,United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Motley Fool has the best conversion in United States,Australia, and can advertise more in United States,Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Motley Fool Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-04-2020-06-19  2020-04-23-2020-06-19  2020-05-15-2020-06-18
During  77 days  58 days 35 days 
Like  467  71  40
Share  71  5  6
Comment  35  3  7

Advertising effectiveness is a direct manifestation of advertising. The Motley Fool ‘s Top 1 ad received 467 likes, 71 shares, 35 comments in just 77 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Motley Fool, helping The Motley Fool to grasp the ad data more clearly.