Top Ads on The Little Movie Van

The Little Movie Van Background Introduction:

TLMV is a Mini Cinema delivered to your home! Fltted with a huge flat screen & a great range of movies, kids absolutely love it!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Little Movie Van has been advertising and marketing on Facebook for many years. And The Little Movie Van has placed 2 of ads on the Facebook platform in the last month. In the past few years,The Little Movie Van has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Little Movie Van on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Little Movie Van. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Little Movie Van.

BigSpy

1.The Little Movie Van Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Little Movie Van  The Little Movie Van  The Little Movie Van
Page Categories  Kids Entertainment Service  Kids Entertainment Service  -
Marketing Objectives Other  Other  -
ECommerce Softwares  N/A  N/A  -

The Little Movie Van Marketing Objectives Analysis: 

The Little Movie Van has been operating in Kids Entertainment Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and -.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Little Movie Van best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Little Movie Van Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Little Movie Van  The Little Movie Van
Ad Copy Text  Who has a Winter Birthday to plan? We offer 24hr hires, FREE delivery from Hira to Riwaka & heaps of...  Winter birthdays! FREE DELIVERY to Wakefield, Hira, Riwaka, Nelson! Book your sleepover now :)  -
Link Description  N/A  N/A  -
Website Link  www.facebook.com  www.facebook.com  -
CTA  MESSAGE_PAGE  LIKE_PAGE  -
Text Word Count 159  94  -
Like 13  1  -

The Little Movie Van Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Little Movie Van Top 1 ads got 13 likes. The Little Movie Van uses a sentence with the finishing touch title: “The Little Movie Van”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Little Movie Van shared 159 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is MESSAGE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Little Movie Van should continue to optimize the ad content.

3.The Little Movie Van Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  -
Ad Time   2019-04-06-2019-04-22  2019-04-08-2019-04-20  -
Landing Page Link  https://www.facebook.com/thelittlemovievan/videos/1230305277150542/  https://www.facebook.com/thelittlemovievan/videos/314846542513953/   -

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Little Movie Van are successful.

The Little Movie Van Creative Analysis: 

The Little Movie Van placed a Video ad in 2019-04-06-2019-04-22, and got 13 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Little Movie Van Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  New Zealand  New Zealand  -
Language  English  English  -

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Little Movie Van has the best conversion in New Zealand, and can advertise more in New Zealand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Little Movie Van Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-06-2019-04-22  2019-04-08-2019-04-20  -
During  17 days  13 days
Like  13  1  -
Share  2  0  -
Comment  2  0  -

Advertising effectiveness is a direct manifestation of advertising. The Little Movie Van ‘s Top 1 ad received 13 likes, 2 shares, 2 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Little Movie Van, helping The Little Movie Van to grasp the ad data more clearly.