Top Ads on The Juilliard School

The Juilliard School Background Introduction:

Located at Lincoln Center in NYC, Juilliard is a top performing arts conservatory with programs in dance, drama, classical music, and jazz.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Juilliard School has been advertising and marketing on Facebook for many years. And The Juilliard School has placed 14 of ads on the Facebook platform in the last month. In the past few years,The Juilliard School has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Juilliard School on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Juilliard School. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Juilliard School.

BigSpy

1.The Juilliard School Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Juilliard School  The Juilliard School  The Juilliard School
Page Categories  Performing Arts School  Performing Arts School  Performing Arts School
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Juilliard School Marketing Objectives Analysis: 

The Juilliard School has been operating in Performing Arts School for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Juilliard School best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Juilliard School Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Summer Performing Arts with Juilliard at Nord Anglia Schools  The Juilliard School The Juilliard School 
Ad Copy Text  Develop and explore your creative talent through our unique programs in dance, drama, and music, spe...  Apply by April 1 to develop and explore your creative talent through our unique summer programs spec...  Apply by April 1 to develop and explore your creative talent through our unique programs specificall...
Link Description  N/A  N/A  N/A
Website Link  www.juilliard.edu  www.juilliard.edu  www.juilliard.edu
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 166  147  140
Like 617  723  549

The Juilliard School Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Juilliard School Top 1 ads got 617 likes. The Juilliard School uses a sentence with the finishing touch title: “Summer Performing Arts with Juilliard at Nord Anglia Schools”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Juilliard School shared 166 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Juilliard School should continue to optimize the ad content.

3.The Juilliard School Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Carousel
Ad Time   2020-02-25-2020-02-29  2020-02-13-2020-02-14  2020-02-07-2020-02-10
Landing Page Link  https://www.juilliard.edu/stage-beyond/summer-programs/summer-performing-arts-juilliard-nord-anglia-schools?utm_source=facebook&utm_medium=social&utm_campaign=admissions&utm_content=nae_summer_2020  https://www.juilliard.edu/stage-beyond/summer-programs/summer-performing-arts-juilliard-nord-anglia-schools?utm_source=facebook&utm_medium=social&utm_campaign=admissions&utm_content=nae_summer_2020   https://www.juilliard.edu/stage-beyond/summer-programs/summer-performing-arts-juilliard-nord-anglia-schools?utm_source=facebook&utm_medium=social&utm_campaign=admissions&utm_content=nae_summer_2020

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Juilliard School are successful.

The Juilliard School Creative Analysis: 

The Juilliard School placed a Video ad in 2020-02-25-2020-02-29, and got 617 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Juilliard School Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Juilliard School has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Juilliard School Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-25-2020-02-29  2020-02-13-2020-02-14  2020-02-07-2020-02-10
During  5 days  2 days 4 days 
Like  617  723  549
Share  11  4  3
Comment  11  7  4

Advertising effectiveness is a direct manifestation of advertising. The Juilliard School ‘s Top 1 ad received 617 likes, 11 shares, 11 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Juilliard School, helping The Juilliard School to grasp the ad data more clearly.