Top Ads on The Hollywood Reporter

The Hollywood Reporter Background Introduction:

IG (@hollywoodreporter): http://instagram.com/hollywoodreporter Twitter (@THR): https://twitter.com/THR THR Subscriptions: www.thr.com/facebooksub

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Hollywood Reporter has been advertising and marketing on Facebook for many years. And The Hollywood Reporter has placed 43 of ads on the Facebook platform in the last month. In the past few years,The Hollywood Reporter has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Hollywood Reporter on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Hollywood Reporter. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Hollywood Reporter.

BigSpy

1.The Hollywood Reporter Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Hollywood Reporter  The Hollywood Reporter  The Hollywood Reporter
Page Categories  Magazine  Magazine  Magazine
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Hollywood Reporter Marketing Objectives Analysis: 

The Hollywood Reporter has been operating in Magazine for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Hollywood Reporter best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Hollywood Reporter Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  "Snowpiercer" Deep Dive  HBO: Bad Education Trailer DJ Jazzy Jeff Reports Being 'Terrified to Death' Over Coronavirus Symptoms 
Ad Copy Text  #ad THR partnered with Jameela Jamil to host an exclusive interview with TNT’s new series Snowpier...  Bad Education, the new HBO film starring Hugh Jackman and Allison Janney, premieres Saturday, April ...  no setting
Link Description  N/A  N/A  TRENDING DJ Jazzy Jeff Says Suspected COVID-19 Symptoms “Terrified Me to Death” The Hollywood Reporter video Apr 15, 2020 09:36am by Evan Real Ian Gavan/Getty Images DJ Jazzy Jeff In interviews with Tamron Hall and Will Smith, the musician detailed his experience with what he believes were effec...
Website Link  www.facebook.com  www.facebook.com  collections.hollywoodreporter.com
CTA      
Text Word Count 217  114  0
Like 81  94  0

The Hollywood Reporter Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Hollywood Reporter Top 1 ads got 81 likes. The Hollywood Reporter uses a sentence with the finishing touch title: “"Snowpiercer" Deep Dive”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Hollywood Reporter shared 217 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Hollywood Reporter should continue to optimize the ad content.

3.The Hollywood Reporter Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-06-16-2020-06-17  2020-04-20-2020-04-21  2020-04-17-2020-04-18
Landing Page Link  https://www.facebook.com/HollywoodReporter/videos/339490913684292/  https://www.facebook.com/HollywoodReporter/videos/269861834026877/   https://collections.hollywoodreporter.com/article/dj-jazzy-jeff-describes-suspected-covid-19-symptoms-1290368/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Hollywood Reporter are successful.

The Hollywood Reporter Creative Analysis: 

The Hollywood Reporter placed a Video ad in 2020-06-16-2020-06-17, and got 81 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Hollywood Reporter Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Malaysia  N/A  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Hollywood Reporter has the best conversion in Malaysia, and can advertise more in Malaysia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Hollywood Reporter Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-17  2020-04-20-2020-04-21  2020-04-17-2020-04-18
During  2 days  2 days 2 days 
Like  81  94  0
Share  5  23  0
Comment  9  7  0

Advertising effectiveness is a direct manifestation of advertising. The Hollywood Reporter ‘s Top 1 ad received 81 likes, 5 shares, 9 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Hollywood Reporter, helping The Hollywood Reporter to grasp the ad data more clearly.