Top Ads on The Hof Downtown

The Hof Downtown Background Introduction:

Location: 737 Bourke Street - Corner of Bourke and Village Street, Docklands 3008 - Opposite Gate 3 Etihad Stadium Docklands, Melbourne - 3008

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Hof Downtown has been advertising and marketing on Facebook for many years. And The Hof Downtown has placed 2 of ads on the Facebook platform in the last month. In the past few years,The Hof Downtown has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Hof Downtown on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Hof Downtown. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Hof Downtown.


1.The Hof Downtown Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Hof Downtown  The Hof Downtown  The Hof Downtown
Page Categories  Bavarian Restaurant  Bavarian Restaurant  -
Marketing Objectives Other  Other  -
ECommerce Softwares  N/A  N/A  -

The Hof Downtown Marketing Objectives Analysis: 

The Hof Downtown has been operating in Bavarian Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and -.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Hof Downtown best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Hof Downtown Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Bier and Alpine Cheese Fest  The Hof Downtown
Ad Copy Text  Do you like ? Do you like ????? The Hof Downtowns first Bier and Alpine cheese Fest! Best Bavaria...  Heading to the Marvel Stadium for a Footy game? Get a Schnitzel and a Bier as big as a Footy just ...  -
Link Description  Food  N/A  -
Website Link  -
Text Word Count 233  458  -
Like 2  1  -

The Hof Downtown Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Hof Downtown Top 1 ads got 2 likes. The Hof Downtown uses a sentence with the finishing touch title: “Bier and Alpine Cheese Fest”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Hof Downtown shared 233 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is EVENT_RSVP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Hof Downtown should continue to optimize the ad content.

3.The Hof Downtown Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  -
Ad Time   2019-04-08-2019-04-23  2019-03-14-2019-04-23  -
Landing Page Link   -

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Hof Downtown are successful.

The Hof Downtown Creative Analysis: 

The Hof Downtown placed a Image ad in 2019-04-08-2019-04-23, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Hof Downtown Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  Australia  -
Language  English  English  -

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Hof Downtown has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Hof Downtown Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-08-2019-04-23  2019-03-14-2019-04-23  -
During  16 days  41 days
Like  2  1  -
Share  0  0  -
Comment  0  1  -

Advertising effectiveness is a direct manifestation of advertising. The Hof Downtown ‘s Top 1 ad received 2 likes, 0 shares, 0 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Hof Downtown, helping The Hof Downtown to grasp the ad data more clearly.