Top Ads on The Farmer's Dog

The Farmer's Dog Background Introduction:

We test on humans.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Farmer's Dog has been advertising and marketing on Facebook for many years. And The Farmer's Dog has placed 66 of ads on the Facebook platform in the last month. In the past few years,The Farmer's Dog has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Farmer's Dog on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Farmer's Dog. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Farmer's Dog.

BigSpy

1.The Farmer's Dog Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Farmer's Dog  The Farmer's Dog  The Farmer's Dog
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Farmer's Dog Marketing Objectives Analysis: 

The Farmer's Dog has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Farmer's Dog best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Farmer's Dog Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The future of pet food.  Fresh dog food delivered for as little as $3/day Fresh Dog Food, Delivered 
Ad Copy Text  A smarter, healthier dog food.  Loving dogs is easy. Navigating their care can be hard.  Try Martha Stewart's top recommended pet food subscription service — click to learn why!
Link Description  50% off your first order  Sign up today and get 50% off your first box.  Get started today for 50% off your first box!
Website Link  thefarmersdog.com  thefarmersdog.com  discover.thefarmersdog.com
CTA  LEARN_MORE  SHOP_NOW  LEARN_MORE
Text Word Count 30  55  90
Like 525  844  163

The Farmer's Dog Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Farmer's Dog Top 1 ads got 525 likes. The Farmer's Dog uses a sentence with the finishing touch title: “The future of pet food.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Farmer's Dog shared 30 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Farmer's Dog should continue to optimize the ad content.

3.The Farmer's Dog Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2019-10-19-2020-06-15  2020-04-17-2020-06-14  2020-05-28-2020-06-14
Landing Page Link  https://thefarmersdog.com/p/ad50fb  https://www.thefarmersdog.com/p/ad50fb?utm_source=facebook+instagram&utm_medium=p-cpc&utm_campaign=Broad&utm_content=Ollie&utm_term=ad50fb&fbclid=IwAR3TOtHn6V0lFB-mPbvf3NNdn85BboK93MTzrXkxVAoZ9a9ltmsgEz0bwNY   https://discover.thefarmersdog.com:443/martha50fb?fbclid=IwAR1qx9agtgKIbbdnoGvnJbhnT7gKUv1xmS9hPjNke-1-7GHRXWdjARAwmj4&utm_content=Martha&utm_term=ad50fb&utm_medium=p-cpc&utm_source=facebook%20instagram&utm_campaign=LALEarlyAdopters

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Farmer's Dog are successful.

The Farmer's Dog Creative Analysis: 

The Farmer's Dog placed a Video ad in 2019-10-19-2020-06-15, and got 525 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Farmer's Dog Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  Dominican,United States,Indonesia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Farmer's Dog has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Farmer's Dog Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-10-19-2020-06-15  2020-04-17-2020-06-14  2020-05-28-2020-06-14
During  241 days  59 days 18 days 
Like  525  844  163
Share  56  115  25
Comment  113  48  29

Advertising effectiveness is a direct manifestation of advertising. The Farmer's Dog ‘s Top 1 ad received 525 likes, 56 shares, 113 comments in just 241 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Farmer's Dog, helping The Farmer's Dog to grasp the ad data more clearly.