Top Ads on The FA Women's Super League

The FA Women's Super League Background Introduction:

The home of the leading women's football league in England.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The FA Women's Super League has been advertising and marketing on Facebook for many years. And The FA Women's Super League has placed 2 of ads on the Facebook platform in the last month. In the past few years,The FA Women's Super League has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The FA Women's Super League on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The FA Women's Super League. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The FA Women's Super League.

BigSpy

1.The FA Women's Super League Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The FA Women's Super League  The FA Women's Super League  The FA Women's Super League
Page Categories  Professional Sports League  Professional Sports League  -
Marketing Objectives Other  Other  -
ECommerce Softwares  N/A  N/A  -

The FA Women's Super League Marketing Objectives Analysis: 

The FA Women's Super League has been operating in Professional Sports League for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and -.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The FA Women's Super League best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The FA Women's Super League Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Our letter to you  Millie Bright's Lucky DIp
Ad Copy Text  Our letter to you, the fans, the players, the clubs….. We Thank You.   Team-mate takedown incoming… just as well there's no shortage of between Millie Bright & Erin Cu...  -
Link Description  N/A  N/A  -
Website Link  www.facebook.com  faplayer.thefa.com  -
CTA    SIGN_UP  -
Text Word Count 70  139  -
Like 527  2789  -

The FA Women's Super League Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The FA Women's Super League Top 1 ads got 527 likes. The FA Women's Super League uses a sentence with the finishing touch title: “Our letter to you”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The FA Women's Super League shared 70 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The FA Women's Super League should continue to optimize the ad content.

3.The FA Women's Super League Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  -
Ad Time   2020-06-12-2020-06-13  2020-02-16-2020-02-18  -
Landing Page Link  https://www.facebook.com/BarclaysFAWSL/videos/1160684707604143/  https://faplayer.thefa.com/video/MF80ZzFuN21qNyU3QyUyRnNlY3Rpb24lM0ZwYWdlJTNEYXJjaGl2ZS1wYWdlJTdDYXJjaGl2ZS0x   -

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The FA Women's Super League are successful.

The FA Women's Super League Creative Analysis: 

The FA Women's Super League placed a Video ad in 2020-06-12-2020-06-13, and got 527 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The FA Women's Super League Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  N/A  -
Language  Norwegian  English  -

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The FA Women's Super League has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The FA Women's Super League Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-12-2020-06-13  2020-02-16-2020-02-18  -
During  2 days  3 days
Like  527  2789  -
Share  112  91  -
Comment  28  87  -

Advertising effectiveness is a direct manifestation of advertising. The FA Women's Super League ‘s Top 1 ad received 527 likes, 112 shares, 28 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The FA Women's Super League, helping The FA Women's Super League to grasp the ad data more clearly.