Top Ads on The Edge Learning Center

The Edge Learning Center Background Introduction:

Asia's Premier Educational Services Provider (Admissions Consulting, Test Preparation, and Academic Tutoring)

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Edge Learning Center has been advertising and marketing on Facebook for many years. And The Edge Learning Center has placed 25 of ads on the Facebook platform in the last month. In the past few years,The Edge Learning Center has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Edge Learning Center on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Edge Learning Center. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Edge Learning Center.

BigSpy

1.The Edge Learning Center Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Edge Learning Center  The Edge Learning Center  The Edge Learning Center
Page Categories  Test Preparation Center  Test Preparation Center  Test Preparation Center
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

The Edge Learning Center Marketing Objectives Analysis: 

The Edge Learning Center has been operating in Test Preparation Center for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Edge Learning Center best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Edge Learning Center Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  How College Rankings Work  Summer Edge Credit N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description  Ranking Differences Between US & UK  Test Preparation Course  Summer Course
Website Link  theedge.com.hk  theedge.com.hk  theedge.com.hk
CTA  LEARN_MORE  BOOK_TRAVEL  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

The Edge Learning Center Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Edge Learning Center Top 1 ads got 0 likes. The Edge Learning Center uses a sentence with the finishing touch title: “How College Rankings Work”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Edge Learning Center shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Edge Learning Center should continue to optimize the ad content.

3.The Edge Learning Center Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-04-2020-06-17  2020-06-09-2020-06-17  2020-06-11-2020-06-17
Landing Page Link  https://theedge.com.hk/seminar/understanding-college-rankings-in-the-us-uk/?utm_source=facebook&utm_medium=paid&utm_campaign=20200604  https://theedge.com.hk/summer-edge-credit/?utm_source=facebook&utm_medium=paid&utm_campaign=20200610   https://theedge.com.hk/ib-ioa-summer-course/?utm_source=facebook&utm_medium=paid&utm_campaign=20200614

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Edge Learning Center are successful.

The Edge Learning Center Creative Analysis: 

The Edge Learning Center placed a Image ad in 2020-06-04-2020-06-17, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Edge Learning Center Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Hong Kong SAR  Hong Kong SAR  Hong Kong SAR
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Edge Learning Center has the best conversion in Hong Kong SAR, and can advertise more in Hong Kong SAR in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Edge Learning Center Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-17  2020-06-09-2020-06-17  2020-06-11-2020-06-17
During  14 days  9 days 7 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. The Edge Learning Center ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 14 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Edge Learning Center, helping The Edge Learning Center to grasp the ad data more clearly.