Top Ads on The Economist

The Economist Background Introduction:

Official Facebook page for The Economist newspaper. Subscribe to The Economist via: http://econ.st/1ItOKTY

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Economist has been advertising and marketing on Facebook for many years. And The Economist has placed 2379 of ads on the Facebook platform in the last month. In the past few years,The Economist has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Economist on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Economist. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Economist.

BigSpy

1.The Economist Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Economist  The Economist  The Economist
Page Categories  Media/News Company  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Economist Marketing Objectives Analysis: 

The Economist has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Economist best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Economist Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Subscribe to stay up to speed  We're beginning to learn more about how covid-19 kills 50% off your first 12 weeks 
Ad Copy Text  As coronavirus continues to affect the world, we are analysing all aspects of the virus—from the s...  Just 58% of those who have gone into British ICUs have survived  Despite reaching a sombre milestone in its battle against covid-19, America is handling the pandemic...
Link Description  Try The Economist for 12 weeks  Assault and battery  Introductory offer
Website Link  subscription.economist.com  econ.trib.al  subscription.economist.com
CTA  SUBSCRIBE    SUBSCRIBE
Text Word Count 212  63  183
Like 24  2196  3

The Economist Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Economist Top 1 ads got 24 likes. The Economist uses a sentence with the finishing touch title: “Subscribe to stay up to speed”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Economist shared 212 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SUBSCRIBE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Economist should continue to optimize the ad content.

3.The Economist Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-05-20-2020-06-19  2020-06-08-2020-06-19  2020-06-11-2020-06-19
Landing Page Link  https://subscription.economist.com/DA/PaidSocialCore/SM/FB-IG_W?utm_campaign=bau&utm_medium=social-paid&utm_source=facebook-instagram&utm_content=nop&utm_term=rt-web-1v90d  https://www.economist.com/briefing/2020/06/06/how-sars-cov-2-causes-disease-and-death-in-covid-19?fsrc=scn/fb/te/bl/ed/thepathsofdestructionhowsarscov2causesdiseaseanddeathincovid19briefing&fbclid=IwAR3L32LyfIEHIeDa7-quPjz9Oi9lak3QhSZet-d9ucztVnw9n2FxFPcaA3s&fbclid=IwAR0xCFjq-Jw5TLyw8YDeR40KS262PtfTgwaEpqLjJUMTpD120fqAM0Gc2Rw   https://subscription.economist.com/DA/PaidSocialCore/IO12_DR-nop/FB-IG_LA?utm_campaign=io12_dr&utm_medium=social-paid&utm_source=facebook-instagram&utm_content=nop&utm_term=lal-sub-10

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Economist are successful.

The Economist Creative Analysis: 

The Economist placed a Image ad in 2020-05-20-2020-06-19, and got 24 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Economist Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Portugal,Latvia,France...  Georgia  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Economist has the best conversion in Portugal,Latvia,France..., and can advertise more in Portugal,Latvia,France... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Economist Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-20-2020-06-19  2020-06-08-2020-06-19  2020-06-11-2020-06-19
During  31 days  12 days 9 days 
Like  24  2196  3
Share  2  1637  1
Comment  6  196  2

Advertising effectiveness is a direct manifestation of advertising. The Economist ‘s Top 1 ad received 24 likes, 2 shares, 6 comments in just 31 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Economist, helping The Economist to grasp the ad data more clearly.