Top Ads on The Doe Fund
The Doe Fund Background Introduction:
Breaking the cycles of homelessness, incarceration, and substance abuse.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
The Doe Fund has been advertising and marketing on Facebook for many years. And The Doe Fund has placed 16 of ads on the Facebook platform in the last month. In the past few years,The Doe Fund has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for The Doe Fund on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Doe Fund. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Doe Fund.
1.The Doe Fund Top 3 Ads Basic Understanding
|Name||The Doe Fund||The Doe Fund||The Doe Fund|
|Page Categories||Charity Organization||Charity Organization||Charity Organization|
The Doe Fund Marketing Objectives Analysis:
The Doe Fund has been operating in Charity Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Doe Fund best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.The Doe Fund Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Copy Text||no setting||no setting||no setting|
|Text Word Count||0||0||0|
The Doe Fund Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. The Doe Fund Top 1 ads got 0 likes. The Doe Fund uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. The Doe Fund shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DONATE_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Doe Fund should continue to optimize the ad content.
3.The Doe Fund Top 3 Ads Creative Selection
|Landing Page Link||https://www.doe.org/dishes-by-doe-2020/||https://www.doe.org/dishes-by-doe-2020/||https://www.doe.org/dishes-by-doe-2020/|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Doe Fund are successful.
The Doe Fund Creative Analysis:
The Doe Fund placed a Others ad in 2020-06-09-2020-06-13, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.The Doe Fund Top 3 Ads Audience Analysis:
|Country||United States||United States||United States|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
The Doe Fund has the best conversion in United States, and can advertise more in United States in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.The Doe Fund Top 3 Ads Performance Display
|During||5 days||4 days||9 days|
Advertising effectiveness is a direct manifestation of advertising. The Doe Fund ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 5 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Doe Fund, helping The Doe Fund to grasp the ad data more clearly.