Top Ads on The Dino Expo

The Dino Expo Background Introduction:

A mesmerizing, world class dinosaur exhibition featuring life size, robotic dinosaurs and specimens. With several dinosaur themed activities.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Dino Expo has been advertising and marketing on Facebook for many years. And The Dino Expo has placed 4 of ads on the Facebook platform in the last month. In the past few years,The Dino Expo has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Dino Expo on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Dino Expo. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Dino Expo.

BigSpy

1.The Dino Expo Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Dino Expo  The Dino Expo  The Dino Expo
Page Categories  Civilization Museum  Civilization Museum  Civilization Museum
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Dino Expo Marketing Objectives Analysis: 

The Dino Expo has been operating in Civilization Museum for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Dino Expo best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Dino Expo Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Photos from The Dino Expo's post  The Dino Expo The Dino Expo 
Ad Copy Text  20 DAYS TO GO!! A MUST SEE, NOT TO BE MISSED, Dinosaur Expo Sandton The Dino Expo Rivonia Central, ...  A mesmerizing, world class dinosaur exhibition featuring life size, robotic dinosaurs and...  A mesmerizing, world class dinosaur exhibition featuring life size, robotic dinosaurs and...
Link Description  N/A  A mesmerizing, world class dinosaur exhibition featuring life size, robotic dinosaurs and specimens. With several dinosaur themed activities.  A mesmerizing, world class dinosaur exhibition featuring life size, robotic dinosaurs and specimens. With several dinosaur themed activities.
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA    LIKE_PAGE  LIKE_PAGE
Text Word Count 708  92  92
Like 238  89  11

The Dino Expo Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Dino Expo Top 1 ads got 238 likes. The Dino Expo uses a sentence with the finishing touch title: “Photos from The Dino Expo's post”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Dino Expo shared 708 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Dino Expo should continue to optimize the ad content.

3.The Dino Expo Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2019-03-30-2019-04-22  2019-04-03-2019-04-18  2019-04-03-2019-04-09
Landing Page Link  https://www.facebook.com/1457024427874168/posts/2311007989142470/  https://www.facebook.com/TheDinoExpo/   https://www.facebook.com/1457024427874168/posts/2313597995550136/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Dino Expo are successful.

The Dino Expo Creative Analysis: 

The Dino Expo placed a Carousel ad in 2019-03-30-2019-04-22, and got 238 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Dino Expo Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  South Africa  India  South Africa
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Dino Expo has the best conversion in South Africa, and can advertise more in South Africa in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Dino Expo Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-03-30-2019-04-22  2019-04-03-2019-04-18  2019-04-03-2019-04-09
During  24 days  16 days 7 days 
Like  238  89  11
Share  26  0  0
Comment  25  0  2

Advertising effectiveness is a direct manifestation of advertising. The Dino Expo ‘s Top 1 ad received 238 likes, 26 shares, 25 comments in just 24 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Dino Expo, helping The Dino Expo to grasp the ad data more clearly.