Top Ads on The Dessert Museum

The Dessert Museum Background Introduction:

The Dessert Museum is 8 mouthwatering rooms of sugar-filled happiness. This is the only museum you’ll ever slide into! Follow our Candy Rabbits through our Donut Hole and slip down our sprinkle slide. This sweet wonderland opens February 10 at S Maison.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Dessert Museum has been advertising and marketing on Facebook for many years. And The Dessert Museum has placed 11 of ads on the Facebook platform in the last month. In the past few years,The Dessert Museum has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Dessert Museum on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Dessert Museum. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Dessert Museum.


1.The Dessert Museum Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Dessert Museum  The Dessert Museum  The Dessert Museum
Page Categories  Modern Art Museum  Modern Art Museum  Modern Art Museum
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Dessert Museum Marketing Objectives Analysis: 

The Dessert Museum has been operating in Modern Art Museum for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Dessert Museum best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Dessert Museum Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Dessert Museum  The Dessert Museum صور من منشور ‏‎The Dessert Museum‎‏ 
Ad Copy Text  Step into the most gram-worthy museum in town! Enter a world made of sweet dreams and fantasies! Co...   FLASH SALE EXTENDED We heard you sweetie! We are EXTENDING the Booking Period until MARCH 24! ...  Hey sweetie! Is your birthday coming up? Throw a chic birthday bash for just PHP 1,099 per person! ...
Link Description     FLASH SALE EXTENDED We heard you sweetie! We are EXTENDING the Booking Period until MARCH 24! BOOK your tickets NOW and get PHP400 OFF! Just use the Promo Code: TDMNEXTVISIT Redemption Period: April 15 - July 15, 2020  N/A
Website Link
Text Word Count 271  227  285
Like 622  2756  640

The Dessert Museum Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Dessert Museum Top 1 ads got 622 likes. The Dessert Museum uses a sentence with the finishing touch title: “The Dessert Museum”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Dessert Museum shared 271 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LIKE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Dessert Museum should continue to optimize the ad content.

3.The Dessert Museum Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-05-2020-04-05  2020-03-24-2020-03-24  2020-03-20-2020-03-21
Landing Page Link,552520958723116,552520968723115%5D:story_location.5:story_attachment_style.album:view_time.1584744545:filter.h_nor:tds_flgs.3:actrs.130885180886698:page_insights.%7B%22130885180886698%22:%7B%22page_id%22:130885180886698,%22actor_id%22:130885180886698,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1584669600,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B552521258723086%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:130885180886698,%22page_id%22:130885180886698,%22post_id%22:552521258723086,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Dessert Museum are successful.

The Dessert Museum Creative Analysis: 

The Dessert Museum placed a Image ad in 2020-04-05-2020-04-05, and got 622 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Dessert Museum Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  N/A  N/A
Language  N/A  English  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Dessert Museum has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Dessert Museum Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-05-2020-04-05  2020-03-24-2020-03-24  2020-03-20-2020-03-21
During  1 days  1 days 2 days 
Like  622  2756  640
Share  72  18  45
Comment  29  104  69

Advertising effectiveness is a direct manifestation of advertising. The Dessert Museum ‘s Top 1 ad received 622 likes, 72 shares, 29 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Dessert Museum, helping The Dessert Museum to grasp the ad data more clearly.