Top Ads on The Chemical Brothers
The Chemical Brothers Background Introduction:
"Who is it doing this synthetic type of alpha beta psychedelic funkin'?"
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
The Chemical Brothers has been advertising and marketing on Facebook for many years. And The Chemical Brothers has placed 52 of ads on the Facebook platform in the last month. In the past few years,The Chemical Brothers has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for The Chemical Brothers on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Chemical Brothers. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Chemical Brothers.
1.The Chemical Brothers Top 3 Ads Basic Understanding
|Name||The Chemical Brothers||The Chemical Brothers||The Chemical Brothers|
The Chemical Brothers Marketing Objectives Analysis:
The Chemical Brothers has been operating in DJ for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Chemical Brothers best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.The Chemical Brothers Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||The Chemical Brothers||The Chemical Brothers||The Chemical Brothers|
|Ad Copy Text||KONNICHIWA JAPAN! Our “Surrender 20th Anniversary Edition” is OUT NOW ???? We’ve added the FUJ...||Wo warst DU 1999? Die neue "Surrender" 20th anniversary Box ist jetzt überall erhältlich!||Wo warst DU 1999? Die neue "Surrender" 20th anniversary Box ist jetzt überall erhältlich!|
|Text Word Count||242||91||91|
The Chemical Brothers Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. The Chemical Brothers Top 1 ads got 587 likes. The Chemical Brothers uses a sentence with the finishing touch title: “The Chemical Brothers”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. The Chemical Brothers shared 242 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LISTEN_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Chemical Brothers should continue to optimize the ad content.
3.The Chemical Brothers Top 3 Ads Creative Selection
|Landing Page Link||https://umj.lnk.to/Chemical_Surrender20thFP||https://lp.universal-music.de/the-chemical-brothers/surrender-1269?utm_campaign=chemical-brothers_surrender&utm_source=facebook&utm_medium=cla&fbclid=IwAR0Dp3oA5TjtfprGGSNSP0qIAvU_lHhaNhFfEa-grwTNiHcNpQoPxZh6L4c||https://lp.universal-music.de/the-chemical-brothers/surrender-1269?utm_campaign=chemical-brothers_surrender&utm_source=facebook&utm_medium=cla&fbclid=IwAR0Dp3oA5TjtfprGGSNSP0qIAvU_lHhaNhFfEa-grwTNiHcNpQoPxZh6L4c|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Chemical Brothers are successful.
The Chemical Brothers Creative Analysis:
The Chemical Brothers placed a Video ad in 2019-12-11-2019-12-23, and got 587 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.The Chemical Brothers Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
The Chemical Brothers has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.The Chemical Brothers Top 3 Ads Performance Display
|During||13 days||6 days||6 days|
Advertising effectiveness is a direct manifestation of advertising. The Chemical Brothers ‘s Top 1 ad received 587 likes, 42 shares, 9 comments in just 13 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Chemical Brothers, helping The Chemical Brothers to grasp the ad data more clearly.