Top Ads on The Calgary Zoo

The Calgary Zoo Background Introduction:

Official Facebook page for the Calgary Zoo. Our mission: take and inspire action to sustain wildlife and wild places.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Calgary Zoo has been advertising and marketing on Facebook for many years. And The Calgary Zoo has placed 13 of ads on the Facebook platform in the last month. In the past few years,The Calgary Zoo has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Calgary Zoo on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Calgary Zoo. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Calgary Zoo.


1.The Calgary Zoo Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Calgary Zoo  The Calgary Zoo  The Calgary Zoo
Page Categories  Zoo  Zoo  Zoo
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Calgary Zoo Marketing Objectives Analysis: 

The Calgary Zoo has been operating in Zoo for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Calgary Zoo best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Calgary Zoo Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Your Daily Dose: Dwarf Crocodiles  Your Daily Dose: Bactrian camels Your Daily Dose: Swift foxes 
Ad Copy Text  In today’s Daily Dose we’re hanging out with our dwarf crocodiles! Join Zookeeper Nicki for an u...  Do you know the difference between a Bactrian camel and a dromedary camel? Find out in today’s Dai...  Your Daily Dose today takes you on the incredible conservation journey of the swift fox with Dr. Axe...
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 574  577  773
Like 478  492  701

The Calgary Zoo Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Calgary Zoo Top 1 ads got 478 likes. The Calgary Zoo uses a sentence with the finishing touch title: “Your Daily Dose: Dwarf Crocodiles”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Calgary Zoo shared 574 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Calgary Zoo should continue to optimize the ad content.

3.The Calgary Zoo Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-04-13-2020-04-14  2020-04-10-2020-04-10  2020-03-26-2020-03-28
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Calgary Zoo are successful.

The Calgary Zoo Creative Analysis: 

The Calgary Zoo placed a Video ad in 2020-04-13-2020-04-14, and got 478 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Calgary Zoo Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Canada  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Calgary Zoo has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Calgary Zoo Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-13-2020-04-14  2020-04-10-2020-04-10  2020-03-26-2020-03-28
During  2 days  1 days 3 days 
Like  478  492  701
Share  125  172  340
Comment  35  31  47

Advertising effectiveness is a direct manifestation of advertising. The Calgary Zoo ‘s Top 1 ad received 478 likes, 125 shares, 35 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Calgary Zoo, helping The Calgary Zoo to grasp the ad data more clearly.