Top Ads on The Brookings Institution

The Brookings Institution Background Introduction:

Independent research and analysis on the most important policy issues in the world.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Brookings Institution has been advertising and marketing on Facebook for many years. And The Brookings Institution has placed 38 of ads on the Facebook platform in the last month. In the past few years,The Brookings Institution has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Brookings Institution on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Brookings Institution. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Brookings Institution.

BigSpy

1.The Brookings Institution Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Brookings Institution  The Brookings Institution  The Brookings Institution
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

The Brookings Institution Marketing Objectives Analysis: 

The Brookings Institution has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Brookings Institution best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Brookings Institution Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  A Moment of National Shame and Peril—and Hope  George Floyd’s death demonstrates the policy violence that devalues Black lives N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description  We may be witnessing the beginning of the end of American democracy, but there is still a way to stop the descent.  The racial attitudes that lead police to choke Black people are the same that exclude Black people from employment and investment opportunities.  N/A
Website Link  foreignpolicy.com  www.brookings.edu  www.brookings.edu
CTA      LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

The Brookings Institution Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Brookings Institution Top 1 ads got 0 likes. The Brookings Institution uses a sentence with the finishing touch title: “A Moment of National Shame and Peril—and Hope”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Brookings Institution shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Brookings Institution should continue to optimize the ad content.

3.The Brookings Institution Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-06-04-2020-06-20  2020-05-29-2020-06-20  2020-05-27-2020-06-20
Landing Page Link  https://foreignpolicy.com/2020/06/03/trump-military-george-floyd-protests/  https://www.brookings.edu/blog/the-avenue/2020/05/28/george-floyds-death-demonstrates-the-policy-violence-that-devalues-black-lives/   https://www.brookings.edu/research/5-questions-policymakers-should-ask-about-facial-recognition-law-enforcement-and-algorithmic-bias/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Brookings Institution are successful.

The Brookings Institution Creative Analysis: 

The Brookings Institution placed a Image ad in 2020-06-04-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Brookings Institution Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Brookings Institution has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Brookings Institution Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-20  2020-05-29-2020-06-20  2020-05-27-2020-06-20
During  17 days  23 days 25 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. The Brookings Institution ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Brookings Institution, helping The Brookings Institution to grasp the ad data more clearly.