Top Ads on The Bottles
The Bottles Background Introduction:
Wines, Beers and Spirits Express Delivery
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
The Bottles has been advertising and marketing on Facebook for many years. And The Bottles has placed 132 of ads on the Facebook platform in the last month. In the past few years,The Bottles has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for The Bottles on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Bottles. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Bottles.
1.The Bottles Top 3 Ads Basic Understanding
|Name||The Bottles||The Bottles||The Bottles|
The Bottles Marketing Objectives Analysis:
The Bottles has been operating in Wine/Spirits for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Bottles best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.The Bottles Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||JOHN WALKER & SONS XR 21||JOHN WALKER & SONS XR 21||JOHN WALKER & SONS XR 21|
|Ad Copy Text||Best of Johnnie Walker Set แบนด์อันโด่งดังจาก Scotland ที่...||-||Lagavulin 8 ปี Single Malt ที่เปิดตัวในโอกาสครบรอบ...|
|Link Description||รังสรรค์ขึ้นจากวิสกี้หายาก บ่มนานถึง 21 ปี พร้อมจัดส่งฟรีทั่วประเทศ||รังสรรค์ขึ้นจากวิสกี้หายาก บ่มนานถึง 21 ปี พร้อมจัดส่งฟรีทั่วประเทศ||รังสรรค์ขึ้นจากวิสกี้หายาก บ่มนานถึง 21 ปี พร้อมจัดส่งฟรีทั่วประเทศ|
|Text Word Count||1658||2381||2214|
The Bottles Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. The Bottles Top 1 ads got 119 likes. The Bottles uses a sentence with the finishing touch title: “JOHN WALKER & SONS XR 21”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. The Bottles shared 1658 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Bottles should continue to optimize the ad content.
3.The Bottles Top 3 Ads Creative Selection
|Landing Page Link||https://thebottlesbkk.com/products/copy-of-johnnie-walker-gold-extended-set?utm_source=FB_ADS&utm_medium=Conversion&utm_campaign=Johnnie+Walker+Set&utm_content=dM||https://thebottlesbkk.com/products/full-set-of-tanqueray?utm_source=FB_ADS&utm_medium=Conversion&utm_campaign=Tanqueray%20Full%20set&utm_content=dM||https://thebottlesbkk.com/search?type=product&q=Lagavulin&utm_source=FB_ADS&utm_medium=Conversion&utm_campaign=Lagavulin+Set&utm_content=dM|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Bottles are successful.
The Bottles Creative Analysis:
The Bottles placed a Carousel ad in 2020-06-14-2020-06-18, and got 119 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.The Bottles Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
The Bottles has the best conversion in Thailand, and can advertise more in Thailand in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.The Bottles Top 3 Ads Performance Display
|During||5 days||5 days||5 days|
Advertising effectiveness is a direct manifestation of advertising. The Bottles ‘s Top 1 ad received 119 likes, 7 shares, 0 comments in just 5 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Bottles, helping The Bottles to grasp the ad data more clearly.