Top Ads on The Better Life Challenge

The Better Life Challenge Background Introduction:

Are you ready for a challenge specifically and uniquely designed to help you make little shifts towards a better you and your dream future? Here it is!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Better Life Challenge has been advertising and marketing on Facebook for many years. And The Better Life Challenge has placed 8 of ads on the Facebook platform in the last month. In the past few years,The Better Life Challenge has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Better Life Challenge on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Better Life Challenge. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Better Life Challenge.

BigSpy

1.The Better Life Challenge Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Better Life Challenge  The Better Life Challenge  The Better Life Challenge
Page Categories  Competition  Competition  Competition
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Better Life Challenge Marketing Objectives Analysis: 

The Better Life Challenge has been operating in Competition for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Better Life Challenge best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Better Life Challenge Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline   Get Your Journal & Free Bonuses  Get Your Journal NOW & Unlock Exclusive Bonuses Get Your Journal & Free Bonuses  
Ad Copy Text  The Freakishly Effective Way To Get More Results At Home, At Work, & In Your Life  Have you ever broken promises to yourself... Have you ever lacked motivation in life...⁣ ⁣ If no...  The Secret Weapon To Destroy "To-Do" Lists & create Your "Done-List"
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  dgachieve.com  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 82  2680  68
Like 323  556  121

The Better Life Challenge Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Better Life Challenge Top 1 ads got 323 likes. The Better Life Challenge uses a sentence with the finishing touch title: “ Get Your Journal & Free Bonuses ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Better Life Challenge shared 82 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Better Life Challenge should continue to optimize the ad content.

3.The Better Life Challenge Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2019-12-11-2020-01-14  2019-12-04-2020-01-13  2019-12-11-2020-01-10
Landing Page Link  https://www.facebook.com/betterlifechallenge/videos/446435292735185/  https://dgachieve.com/better-life-journal?source=backyard2&a=2705   https://www.facebook.com/betterlifechallenge/?_vref_=586509465433658&refid=28&_ft_=adid.23844003693510008:qid.6780437838170782513:mf_story_key.-1056059634335629559:is_sponsored.1:ei.AI@AQKcyRhsV8M-Yj4rQHD5AzPkuSuyj5MtX6zrTkDCSdOI17iJXxS1FqmejFv-7X6WcS81w9p411xhnyw2WOmU_2Qt:top_level_post_id.586509465433658:content_owner_id_new.1406062699465793:call_to_action_type.LEARN_MORE:page_id.1406062699465793:src.22:photo_id.586509465433658:story_location.5:story_attachment_style.rich_media_collection:view_time.1578693632:filter.h_nor:actrs.1406062699465793:page_insights.%7B%221406062699465793%22:%7B%22page_id%22:1406062699465793,%22actor_id%22:1406062699465793,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntVideoCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:1,%22publish_time%22:1576104894,%22story_name%22:%22EntVideoCreationStory%22,%22story_fbid%22:%5B586509465433658%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:1406062699465793,%22page_id%22:1406062699465793,%22post_id%22:586509465433658,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Better Life Challenge are successful.

The Better Life Challenge Creative Analysis: 

The Better Life Challenge placed a Video ad in 2019-12-11-2020-01-14, and got 323 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Better Life Challenge Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Better Life Challenge has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Better Life Challenge Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-12-11-2020-01-14  2019-12-04-2020-01-13  2019-12-11-2020-01-10
During  35 days  41 days 31 days 
Like  323  556  121
Share  37  100  17
Comment  9  42  3

Advertising effectiveness is a direct manifestation of advertising. The Better Life Challenge ‘s Top 1 ad received 323 likes, 37 shares, 9 comments in just 35 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Better Life Challenge, helping The Better Life Challenge to grasp the ad data more clearly.