Top Ads on The BEAT App

The BEAT App Background Introduction:

¡Descubre tu ciudad con Beat!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The BEAT App has been advertising and marketing on Facebook for many years. And The BEAT App has placed 698 of ads on the Facebook platform in the last month. In the past few years,The BEAT App has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The BEAT App on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The BEAT App. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The BEAT App.

BigSpy

1.The BEAT App Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The BEAT App  The BEAT App  The BEAT App
Page Categories  App Page  App Page  App Page
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The BEAT App Marketing Objectives Analysis: 

The BEAT App has been operating in App Page for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The BEAT App best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The BEAT App Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Κάλεσε ταξί από το app  Το No1 taxi app Το No1 taxi app 
Ad Copy Text  Mας έλειψες! Άνοιξε τo app, κάλεσε ταξί και μετακινήσου με...  Στείλε το δέμα σου ή μετακινήσου όπου χρειαστεί, με ασφ...  Στείλε το δέμα σου ή μετακινήσου όπου χρειαστεί, με ασφ...
Link Description  N/A  N/A  N/A
Website Link  play.google.com  play.google.com  play.google.com
CTA  USE_MOBILE_APP  USE_MOBILE_APP  USE_MOBILE_APP
Text Word Count 135  158  158
Like 14  51  5

The BEAT App Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The BEAT App Top 1 ads got 14 likes. The BEAT App uses a sentence with the finishing touch title: “Κάλεσε ταξί από το app”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The BEAT App shared 135 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is USE_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The BEAT App should continue to optimize the ad content.

3.The BEAT App Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-05-14-2020-05-25  2020-05-04-2020-05-12  2020-04-27-2020-04-28
Landing Page Link  https://play.google.com/store/apps/details?id=gr.androiddev.taxibeat&fbclid=IwAR22MTQDS0pWT0G-rZYqSQg86Rs6gQADdk-_ARq_q263azH1FzYVoMMHx6E  https://play.google.com/store/apps/details?id=gr.androiddev.taxibeat&fbclid=IwAR26cq3weJE_psdEsXOH9MdIQuYMYis0OLcfCZrys1OFeA799nclOoolJqg   https://play.google.com/store/apps/details?id=gr.androiddev.taxibeat&fbclid=IwAR2b1EaPjkurMzq7UH19avU82z7TIzZG86bpWQ4ZsziNHIahvhHeB1Mc-L0

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The BEAT App are successful.

The BEAT App Creative Analysis: 

The BEAT App placed a Image ad in 2020-05-14-2020-05-25, and got 14 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The BEAT App Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Greece  Greece  Greece
Language  Greek  Italian  Italian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The BEAT App has the best conversion in Greece, and can advertise more in Greece in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The BEAT App Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-14-2020-05-25  2020-05-04-2020-05-12  2020-04-27-2020-04-28
During  12 days  9 days 2 days 
Like  14  51  5
Share  0  3  0
Comment  1  7  0

Advertising effectiveness is a direct manifestation of advertising. The BEAT App ‘s Top 1 ad received 14 likes, 0 shares, 1 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The BEAT App, helping The BEAT App to grasp the ad data more clearly.