Top Ads on The Art of Shaving

The Art of Shaving Background Introduction:

Welcome to The Art of Shaving™ on Facebook, where you'll find the latest news & tips from the brand that's passionately devoted to delivering The Perfect Shave™! Feel free to share your experiences, ask questions and talk to us about our products.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Art of Shaving has been advertising and marketing on Facebook for many years. And The Art of Shaving has placed 50 of ads on the Facebook platform in the last month. In the past few years,The Art of Shaving has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Art of Shaving on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Art of Shaving. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Art of Shaving.

BigSpy

1.The Art of Shaving Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Art of Shaving  The Art of Shaving  The Art of Shaving
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Art of Shaving Marketing Objectives Analysis: 

The Art of Shaving has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Art of Shaving best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Art of Shaving Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Explore Award-Winning Products  Explore Gifts for Dad Shop Heated Razor 
Ad Copy Text  Bergamot & Neroli: a refreshingly perfect pair.  Dad taught you to challenge yourself. This Father's Day, repay the favor with gifts honed by quality...  Grow maintenance goes low maintenance with our Beard Trimming & Shaping Essentials. Now with FREE SH...
Link Description  N/A  The unique, hand-crafted elegance that you find in any shaving kit made by The Art of Shaving is unrivaled by anybody else. Experience the perfect shave today.  N/A
Website Link  www.facebook.com  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  SHOP_NOW  SHOP_NOW
Text Word Count 47  118  125
Like 379  165  84

The Art of Shaving Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Art of Shaving Top 1 ads got 379 likes. The Art of Shaving uses a sentence with the finishing touch title: “Explore Award-Winning Products”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Art of Shaving shared 47 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Art of Shaving should continue to optimize the ad content.

3.The Art of Shaving Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Carousel
Ad Time   2019-11-04-2020-06-16  2020-05-22-2020-06-14  2020-04-22-2020-06-13
Landing Page Link  https://www.facebook.com/theartofshaving/?_vref_=532426747611284&refid=28&_ft_=adid.6179115471314:qid.6839159869118166731:mf_story_key.8333958949310327254:is_sponsored.1:ei.AI@AQLHQR_LactB82x7qyLzzrAp2ruePn-RA_syot75ShHo-bD1CIMaCgQ4CxymHkEFBBJN38W4lvTXvXxt5r6L9fEc:top_level_post_id.532426747611284:content_owner_id_new.113147544780:call_to_action_type.LEARN_MORE:page_id.113147544780:src.22:photo_id.532426747611284:story_location.5:story_attachment_style.rich_media_collection:view_time.1592365994:filter.h_nor:tds_flgs.3:actrs.113147544780:page_insights.%7B%22113147544780%22:%7B%22page_id%22:113147544780,%22page_id_type%22:%22page%22,%22actor_id%22:113147544780,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntVideoCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:1,%22publish_time%22:1572916459,%22story_name%22:%22EntVideoCreationStory%22,%22story_fbid%22:%5B532426747611284%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:113147544780,%22page_id%22:113147544780,%22post_id%22:532426747611284,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R  https://ad.doubleclick.net/ddm/trackclk/N9515.126603FACEBOOKINC14/B23278388.271540310;dc_trk_aid=468475793;dc_trk_cid=122242821;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?fbclid=IwAR3lR7iJEBAUb_FKSmUaFWSY6LW7bedmKIgROXlvxGtuzfB2ijtn3sv5KMI   https://www.theartofshaving.com/grooming-and-skincare/PG_00069055888018.html?navid=search&utm_source=facebook&utm_medium=display&utm_campaign=evergreen&utm_term=retargeting&utm=_content=466620611

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Art of Shaving are successful.

The Art of Shaving Creative Analysis: 

The Art of Shaving placed a Video ad in 2019-11-04-2020-06-16, and got 379 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Art of Shaving Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Art of Shaving has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Art of Shaving Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-11-04-2020-06-16  2020-05-22-2020-06-14  2020-04-22-2020-06-13
During  226 days  24 days 53 days 
Like  379  165  84
Share  24  7  3
Comment  14  4  1

Advertising effectiveness is a direct manifestation of advertising. The Art of Shaving ‘s Top 1 ad received 379 likes, 24 shares, 14 comments in just 226 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Art of Shaving, helping The Art of Shaving to grasp the ad data more clearly.