Top Ads on The Westminster Collection

The Westminster Collection Background Introduction:

Commemorating the nation's most important events and anniversaries with historic coins, stamps and collectables.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Westminster Collection has been advertising and marketing on Facebook for many years. And The Westminster Collection has placed 58 of ads on the Facebook platform in the last month. In the past few years,The Westminster Collection has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Westminster Collection on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Westminster Collection. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Westminster Collection.

BigSpy

1.The Westminster Collection Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Westminster Collection  The Westminster Collection  The Westminster Collection
Page Categories  Collectibles Store  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Westminster Collection Marketing Objectives Analysis: 

The Westminster Collection has been operating in Collectibles Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Westminster Collection best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Westminster Collection Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Secure your Proof £5 for face value - JUST £5  Secure All Three Dinosaur 50ps For Your Collection Secure All Three Dinosaur 50ps For Your Collection 
Ad Copy Text  Mark 75 years since the Normandy Landings and SAVE £20.00 with this introductory offer  OWN THE COMPLETE 2020 UK DINOSAURIA COLLECTION! This colossal new 50p series is now available in Bri...  OWN THE COMPLETE 2020 UK DINOSAURIA COLLECTION! This colossal new 50p series is now available in Bri...
Link Description  Secure your Proof £5 coin and commemorate 75 years since D-Day.  These 50ps are the first UK coins to feature dinosaurs!  These 50ps are the first UK coins to feature dinosaurs!
Website Link  www.westminstercollection.com  www.westminstercollection.com  www.westminstercollection.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 87  128  128
Like 13  508  439

The Westminster Collection Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Westminster Collection Top 1 ads got 13 likes. The Westminster Collection uses a sentence with the finishing touch title: “Secure your Proof £5 for face value - JUST £5”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Westminster Collection shared 87 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Westminster Collection should continue to optimize the ad content.

3.The Westminster Collection Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-17-2020-06-18  2020-06-03-2020-06-17  2020-06-03-2020-06-14
Landing Page Link  https://www.westminstercollection.com/p-305G/D-Day-75th-Anniversary-Proof-5-Pound-Coin.aspx?utm_source=facebook&utm_medium=cpc&utm_campaign=dday+75th+anniversary+proof+5+pound+coin+5+for+5+vsc+naq+june&utm_term=demographic+static&utm_content=static&sn=w  https://www.westminstercollection.com/p-825U/2020-UK-Dinosauria-50p-CERTIFIED-BU-Collection.aspx?sn=k&utm_source=facebook&utm_medium=cpc&utm_campaign=dinosauria+collection&utm_term=coin+825u&utm_content=square&brand=changechecker   https://www.westminstercollection.com/p-825U/2020-UK-Dinosauria-50p-CERTIFIED-BU-Collection.aspx?sn=k&utm_source=facebook&utm_medium=cpc&utm_campaign=dinosauria+collection&utm_term=nhm+825u&utm_content=square&brand=changechecker

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Westminster Collection are successful.

The Westminster Collection Creative Analysis: 

The Westminster Collection placed a Image ad in 2020-06-17-2020-06-18, and got 13 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Westminster Collection Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United Kingdom  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Westminster Collection has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Westminster Collection Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-18  2020-06-03-2020-06-17  2020-06-03-2020-06-14
During  2 days  15 days 12 days 
Like  13  508  439
Share  3  177  160
Comment  2  369  330

Advertising effectiveness is a direct manifestation of advertising. The Westminster Collection ‘s Top 1 ad received 13 likes, 3 shares, 2 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Westminster Collection, helping The Westminster Collection to grasp the ad data more clearly.