Top Ads on The Week Junior

The Week Junior Background Introduction:

The Week Junior is an award-winning current affairs magazine for 8–14 year olds.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Week Junior has been advertising and marketing on Facebook for many years. And The Week Junior has placed 74 of ads on the Facebook platform in the last month. In the past few years,The Week Junior has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Week Junior on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Week Junior. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Week Junior.

BigSpy

1.The Week Junior Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Week Junior  The Week Junior  The Week Junior
Page Categories  Magazine  Magazine  Magazine
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Week Junior Marketing Objectives Analysis: 

The Week Junior has been operating in Magazine for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Week Junior best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Week Junior Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Week Junior US  Try 6 Risk Free Issues! First 3 issues for just £3 
Ad Copy Text  Take a peek inside The Week Junior! ???? A brand new weekly magazine inspiring children to make sens...  Limited Time: Try 6 Risk Free Issues! The Week Junior offers a clear, calm and accurate explanation ...  The Week Junior Science+Nature magazine will launch young minds on a journey of discovery every mont...
Link Description  N/A  Curiosity guaranteed each week.  Award-winning magazine for 8-15s
Website Link  theweekjunior.com  theweekjunior.com  sciencenature.theweekjunior.co.uk
CTA  GET_OFFER  LEARN_MORE  LEARN_MORE
Text Word Count 241  265  102
Like 55  87  142

The Week Junior Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Week Junior Top 1 ads got 55 likes. The Week Junior uses a sentence with the finishing touch title: “The Week Junior US”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Week Junior shared 241 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_OFFER.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Week Junior should continue to optimize the ad content.

3.The Week Junior Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Video
Ad Time   2020-06-09-2020-06-12  2020-05-05-2020-05-29  2020-04-20-2020-05-27
Landing Page Link  https://theweekjunior.com/subscribe?channel=paidsocial&utm_source=facebook.com&utm_medium=paid+social&utm_campaign=T3+%7C+LAL+/+Prospecting&utm_content=LAL+1-3%25+-+TWJ+Actives+-+New+List&fbclid=IwAR1-In5mi-oePYM3iFIrjvjlK-w9TTZRtDZMDv2VucdAb1AZ9WMhbGRvl8w  https://theweekjunior.com/subscribe?channel=paidsocial   https://sciencenature.theweekjunior.co.uk/spring?channel=social1&utm_source=facebook.com&utm_medium=social&utm_campaign=awareness_410lalpur_3for3_anim&fbclid=IwAR0F3x5NL8JNu-R418ssPLJ8GgXWVbv89ljLlsYc-nrEq5qOArMgex9Qk0A

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Week Junior are successful.

The Week Junior Creative Analysis: 

The Week Junior placed a Carousel ad in 2020-06-09-2020-06-12, and got 55 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Week Junior Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Week Junior has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Week Junior Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-12  2020-05-05-2020-05-29  2020-04-20-2020-05-27
During  4 days  25 days 38 days 
Like  55  87  142
Share  11  27  60
Comment  11  11  31

Advertising effectiveness is a direct manifestation of advertising. The Week Junior ‘s Top 1 ad received 55 likes, 11 shares, 11 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Week Junior, helping The Week Junior to grasp the ad data more clearly.