Top Ads on The Waverly Gallery

The Waverly Gallery Background Introduction:

Elaine May, Lucas Hedges, Joan Allen and Michael Cera star in Kenneth Lonergan's THE WAVERLY GALLERY. Now on Broadway.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Waverly Gallery has been advertising and marketing on Facebook for many years. And The Waverly Gallery has placed 14 of ads on the Facebook platform in the last month. In the past few years,The Waverly Gallery has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Waverly Gallery on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Waverly Gallery. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Waverly Gallery.

BigSpy

1.The Waverly Gallery Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Waverly Gallery  The Waverly Gallery  The Waverly Gallery
Page Categories  Theatrical Play  Theatrical Play  Theatrical Play
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Waverly Gallery Marketing Objectives Analysis: 

The Waverly Gallery has been operating in Theatrical Play for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Waverly Gallery best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Waverly Gallery Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Waverly Gallery  The Waverly Gallery The Waverly Gallery 
Ad Copy Text  A Broadway return 50 years in the making. Elaine May dazzled in Kenneth Lonergan's THE WAVERLY GALLE...  “It’s Joan Allen who’s up there with Elaine May, giving the show its heartbeat” (New York Ma...  The New York Times calls THE WAVERLY GALLERY’s Lucas Hedges “the most original young actor in Am...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 138  144  145
Like 0  0  0

The Waverly Gallery Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Waverly Gallery Top 1 ads got 0 likes. The Waverly Gallery uses a sentence with the finishing touch title: “The Waverly Gallery”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Waverly Gallery shared 138 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Waverly Gallery should continue to optimize the ad content.

3.The Waverly Gallery Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2019-04-23-2019-04-23  2019-04-23-2019-04-23  2019-04-23-2019-04-23
Landing Page Link  https://www.facebook.com/waverlygallerybway/videos/435224687232940/  https://www.facebook.com/waverlygallerybway/videos/880457608961900/   https://www.facebook.com/waverlygallerybway/videos/583834535450651/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Waverly Gallery are successful.

The Waverly Gallery Creative Analysis: 

The Waverly Gallery placed a Video ad in 2019-04-23-2019-04-23, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Waverly Gallery Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Waverly Gallery has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Waverly Gallery Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-23-2019-04-23  2019-04-23-2019-04-23  2019-04-23-2019-04-23
During  1 days  1 days 1 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. The Waverly Gallery ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Waverly Gallery, helping The Waverly Gallery to grasp the ad data more clearly.