Top Ads on The Wall Street Journal

The Wall Street Journal Background Introduction:

Breaking news, investigative reporting, business coverage and features from The Wall Street Journal.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Wall Street Journal has been advertising and marketing on Facebook for many years. And The Wall Street Journal has placed 810 of ads on the Facebook platform in the last month. In the past few years,The Wall Street Journal has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Wall Street Journal on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Wall Street Journal. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Wall Street Journal.

BigSpy

1.The Wall Street Journal Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Wall Street Journal  The Wall Street Journal  The Wall Street Journal
Page Categories  Media/News Company  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Wall Street Journal Marketing Objectives Analysis: 

The Wall Street Journal has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Wall Street Journal best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Wall Street Journal Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Why Is the Stock Market Rallying When the Economy Is So Bad?  An Emotion We All Need More of How Covid-19 Is Changing the Language in Emails 
Ad Copy Text  Buoyant tech stocks and some investors' fear of missing out on a quicker-than-expected recovery are ...  Hope’s crucial component, psychologists say, is agency.  Back off the exclamation points and smiley faces for the post-virus business email.
Link Description  Five reasons the stock market is soaring as the economy is floundering: from buoyant tech stocks to high earnings hopes to fear of missing out.  Hope is a crucial element of our well-being and an emotion we need more of; psychologists can teach people to gain or restore hope  Work emails during the coronavirus pandemic must walk a fine line between being sensitive and oversharing.
Website Link  on.wsj.com  www.wsj.com  on.wsj.com
CTA      
Text Word Count 168  57  83
Like 7340  1252  2259

The Wall Street Journal Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Wall Street Journal Top 1 ads got 7340 likes. The Wall Street Journal uses a sentence with the finishing touch title: “Why Is the Stock Market Rallying When the Economy Is So Bad?”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Wall Street Journal shared 168 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Wall Street Journal should continue to optimize the ad content.

3.The Wall Street Journal Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-08-2020-06-19  2016-03-21-2020-06-19  2020-05-15-2020-06-19
Landing Page Link  https://www.wsj.com/articles/why-is-the-stock-market-rallying-when-the-economy-is-so-bad-11588974327?mod=e2fb  https://www.wsj.com/articles/an-emotion-we-all-need-more-of-1458581680?mod=e2fb   https://www.wsj.com/articles/how-covid-19-is-changing-the-language-in-emails-11589497847?mod=e2fb

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Wall Street Journal are successful.

The Wall Street Journal Creative Analysis: 

The Wall Street Journal placed a Image ad in 2020-05-08-2020-06-19, and got 7340 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Wall Street Journal Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Arab Emirates,India,Philippines  United States,Algeria  India,Egypt
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Wall Street Journal has the best conversion in United Arab Emirates,India,Philippines, and can advertise more in United Arab Emirates,India,Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Wall Street Journal Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-08-2020-06-19  2016-03-21-2020-06-19  2020-05-15-2020-06-19
During  43 days  1552 days 36 days 
Like  7340  1252  2259
Share  994  364  412
Comment  709  46  109

Advertising effectiveness is a direct manifestation of advertising. The Wall Street Journal ‘s Top 1 ad received 7340 likes, 994 shares, 709 comments in just 43 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Wall Street Journal, helping The Wall Street Journal to grasp the ad data more clearly.