Top Ads on The UPS Store

The UPS Store Background Introduction:

We support small businesses with the products and services they need. We’re locally owned too. And while we know you love being on your own, with us, you’re not alone.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The UPS Store has been advertising and marketing on Facebook for many years. And The UPS Store has placed 259 of ads on the Facebook platform in the last month. In the past few years,The UPS Store has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The UPS Store on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The UPS Store. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The UPS Store.

BigSpy

1.The UPS Store Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The UPS Store  The UPS Store  The UPS Store
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The UPS Store Marketing Objectives Analysis: 

The UPS Store has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The UPS Store best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The UPS Store Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  We’re Open.  20% Off Packing 20% off printing services 
Ad Copy Text  We’re open and ready to help your small business any way we can.  Our Certified Packing Experts are here and ready to help ease your worries with our Pack & Ship Guar...  From takeout menus to banners, our printing experts are here to help you any way we can.
Link Description  Click to see hours and locations.  截止日期:2020年10月1日  Baigia galioti 2020-07-31
Website Link  www.theupsstore.com  www.facebook.com  www.facebook.com
CTA  LEARN_MORE  GET_OFFER_VIEW  GET_OFFER_VIEW
Text Word Count 66  106  88
Like 451  3  7

The UPS Store Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The UPS Store Top 1 ads got 451 likes. The UPS Store uses a sentence with the finishing touch title: “We’re Open.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The UPS Store shared 66 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The UPS Store should continue to optimize the ad content.

3.The UPS Store Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-05-12-2020-06-20  2020-06-12-2020-06-18  2020-04-30-2020-06-12
Landing Page Link  https://www.theupsstore.com/tools/find-a-store?utm_source=coop&utm_medium=social&utm_campaign=losangeles_wereopen  https://www.facebook.com/offers/v2/?share=10163629556680273&sponsored=0   https://www.facebook.com/offers/v2/?share=10163391765545273&sponsored=0

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The UPS Store are successful.

The UPS Store Creative Analysis: 

The UPS Store placed a Image ad in 2020-05-12-2020-06-20, and got 451 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The UPS Store Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  Bulgaria,Palestine,India...
Language  English  Chinese (Simplified)  Lithuanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The UPS Store has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The UPS Store Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-12-2020-06-20  2020-06-12-2020-06-18  2020-04-30-2020-06-12
During  40 days  7 days 44 days 
Like  451  3  7
Share  17  0  0
Comment  12  0  1

Advertising effectiveness is a direct manifestation of advertising. The UPS Store ‘s Top 1 ad received 451 likes, 17 shares, 12 comments in just 40 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The UPS Store, helping The UPS Store to grasp the ad data more clearly.