Top Ads on The Twilight Zone

The Twilight Zone Background Introduction:

You’ve just crossed over into #TheTwilightZone ? New series coming to CBS All Access April 1.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Twilight Zone has been advertising and marketing on Facebook for many years. And The Twilight Zone has placed 70 of ads on the Facebook platform in the last month. In the past few years,The Twilight Zone has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Twilight Zone on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Twilight Zone. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Twilight Zone.

BigSpy

1.The Twilight Zone Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Twilight Zone  The Twilight Zone  The Twilight Zone
Page Categories  TV Season  TV Season  TV Season
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Twilight Zone Marketing Objectives Analysis: 

The Twilight Zone has been operating in TV Season for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Twilight Zone best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Twilight Zone Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Twilight Zone  Season 2 Official Trailer Try 1 Month FREE 
Ad Copy Text  Escape to the next dimension. LIKE to stay up to date on the new season of The Twilight Zone.  Escape Stream all episodes of the new season hosted by Jordan Peele. June 25th, only on CBS All Acc...  TIME calls The Twilight Zone “…smart, entertaining and inspired.” New series now streaming!
Link Description  You’ve just crossed over into #TheTwilightZone New series coming to CBS All Access April 1.  N/A  CBS All Access
Website Link  www.facebook.com  www.facebook.com  www.cbs.com
CTA  LIKE_PAGE    SIGN_UP
Text Word Count 93  127  97
Like 11602  418  620

The Twilight Zone Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Twilight Zone Top 1 ads got 11602 likes. The Twilight Zone uses a sentence with the finishing touch title: “The Twilight Zone”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Twilight Zone shared 93 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LIKE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Twilight Zone should continue to optimize the ad content.

3.The Twilight Zone Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-05-13-2020-05-30  2020-05-11-2020-05-19  2020-03-24-2020-05-18
Landing Page Link  https://www.facebook.com/100178414030/posts/10158338333624031/  https://www.facebook.com/100178414030/posts/10158320967089031/   https://www.cbs.com/all-access/?cbscidmt=twilightzone&ftag=AAM-00-10agd2j

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Twilight Zone are successful.

The Twilight Zone Creative Analysis: 

The Twilight Zone placed a Image ad in 2020-05-13-2020-05-30, and got 11602 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Twilight Zone Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  Morocco  N/A
Language  English  English  Italian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Twilight Zone has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Twilight Zone Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-13-2020-05-30  2020-05-11-2020-05-19  2020-03-24-2020-05-18
During  18 days  9 days 56 days 
Like  11602  418  620
Share  813  243  56
Comment  696  52  195

Advertising effectiveness is a direct manifestation of advertising. The Twilight Zone ‘s Top 1 ad received 11602 likes, 813 shares, 696 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Twilight Zone, helping The Twilight Zone to grasp the ad data more clearly.