Top Ads on The Smith

The Smith Background Introduction:

Prahran’s The Smith is one of Melbourne’s best gastropubs. Located on one of Prahran’s best known streets, The Smith is focused on quality, offering a contemporary, produce driven menu where simplicity equates to casual sophistication.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Smith has been advertising and marketing on Facebook for many years. And The Smith has placed 179 of ads on the Facebook platform in the last month. In the past few years,The Smith has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Smith on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Smith. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Smith.

BigSpy

1.The Smith Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Smith  The Smith  The Smith
Page Categories  Retail Company  Product/Service  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  N/A

The Smith Marketing Objectives Analysis: 

The Smith has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Smith best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Smith Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Polar Pro DJI Mavic AIR Filters - Standard Series 3-Pack  Group Using Chakras to Create the Exact Life You Want Barbie Camper 
Ad Copy Text  Buy Now From Dick Smith Online  no setting  Buy Now from Dick Smith Online
Link Description  N/A  N/A  N/A
Website Link  cat.jp.as.criteo.com  www.brittanymariesmith.com  cat.jp.as.criteo.com
CTA      
Text Word Count 30  0  30
Like 0  0  0

The Smith Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Smith Top 1 ads got 0 likes. The Smith uses a sentence with the finishing touch title: “Polar Pro DJI Mavic AIR Filters - Standard Series 3-Pack”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Smith shared 30 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Smith should continue to optimize the ad content.

3.The Smith Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Carousel
Ad Time   2020-03-25-2020-06-13  2019-09-04-2020-06-01  2020-03-26-2020-05-27
Landing Page Link  https://www.dicksmith.com.au/da/buy/dronespro-pgy-tech-mavic-air-nd64-pl-filter-p-un-016/?utm_source=criteo&utm_medium=facebookfbx-dpa&utm_campaign=criteo-ds-au-oct-  https://www.brittanymariesmith.com/8daychakracleanse/   https://www.dicksmith.co.nz/dn/buy/samsung-galaxy-note10-plus-thin-case/?utm_source=criteo&utm_medium=facebookfbx-dpa&utm_campaign=criteo-ds-nz-oct-

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Smith are successful.

The Smith Creative Analysis: 

The Smith placed a Carousel ad in 2020-03-25-2020-06-13, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Smith Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Canada  New Zealand
Language  English  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Smith has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Smith Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-25-2020-06-13  2019-09-04-2020-06-01  2020-03-26-2020-05-27
During  81 days  272 days 63 days 
Like  0  0  0
Share  85  0  17
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. The Smith ‘s Top 1 ad received 0 likes, 85 shares, 0 comments in just 81 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Smith, helping The Smith to grasp the ad data more clearly.