Top Ads on The Smallville Hotel

The Smallville Hotel Background Introduction:

The Smallville Hotel is a unique 5-star design hotel - a first in the region, located in the neighborhood of Badaro, in the heart of the Lebanese capital.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

The Smallville Hotel has been advertising and marketing on Facebook for many years. And The Smallville Hotel has placed 110 of ads on the Facebook platform in the last month. In the past few years,The Smallville Hotel has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for The Smallville Hotel on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for The Smallville Hotel. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from The Smallville Hotel.

BigSpy

1.The Smallville Hotel Top 3 Ads Basic Understanding

   top1  top2  top3
Name  The Smallville Hotel  The Smallville Hotel  The Smallville Hotel
Page Categories  Hotel  Hotel  Hotel
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

The Smallville Hotel Marketing Objectives Analysis: 

The Smallville Hotel has been operating in Hotel for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. The Smallville Hotel best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.The Smallville Hotel Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Smallville Hotel  The Smallville Hotel The Smallville Hotel 
Ad Copy Text  The Smallville Hotel is a unique 5-star design hotel - a first in the region, located in the neighbo...  The Smallville Hotel is a unique 5-star design hotel - a first in the region, located in the neighbo...  Escape and be free ? We got super powers . Book a room in this Super Hero Hotel just like actor @you...
Link Description  The Smallville Hotel is a unique 5-star design hotel - a first in the region, located in the neighborhood of Badaro, in the heart of the Lebanese capital.  The Smallville Hotel is a unique 5-star design hotel - a first in the region, located in the neighborhood of Badaro, in the heart of the Lebanese capital.  N/A
Website Link  www.facebook.com  maps.google.com  api.whatsapp.com
CTA  GET_DIRECTIONS  GET_DIRECTIONS  WHATSAPP_MESSAGE
Text Word Count 154  154  225
Like 153  95  4

The Smallville Hotel Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. The Smallville Hotel Top 1 ads got 153 likes. The Smallville Hotel uses a sentence with the finishing touch title: “The Smallville Hotel”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. The Smallville Hotel shared 154 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_DIRECTIONS.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. The Smallville Hotel should continue to optimize the ad content.

3.The Smallville Hotel Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2019-03-29-2020-01-11  2019-03-29-2019-12-29  2019-04-19-2019-04-26
Landing Page Link  https://www.facebook.com/1430104893882598/posts/2607301689496240/  https://www.google.com:443/maps?dirflg=d&daddr=Badaro,+Beirut,+Lebanon+116-5214&hl=zh   https://api.whatsapp.com/send?phone=96170995553

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by The Smallville Hotel are successful.

The Smallville Hotel Creative Analysis: 

The Smallville Hotel placed a Image ad in 2019-03-29-2020-01-11, and got 153 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.The Smallville Hotel Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Lebanon  N/A  United Arab Emirates,France,Germany...
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

The Smallville Hotel has the best conversion in Lebanon, and can advertise more in Lebanon in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.The Smallville Hotel Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-03-29-2020-01-11  2019-03-29-2019-12-29  2019-04-19-2019-04-26
During  289 days  276 days 8 days 
Like  153  95  4
Share  10  7  0
Comment  10  6  0

Advertising effectiveness is a direct manifestation of advertising. The Smallville Hotel ‘s Top 1 ad received 153 likes, 10 shares, 10 comments in just 289 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for The Smallville Hotel, helping The Smallville Hotel to grasp the ad data more clearly.